How to Use your Marketing Assets

Feb. 13, 2012 - PRLog -- The ABC’s of each marketing plan incorporates Advertising, Branding, Financing, Graphic Design, Newsletter, Portfolio, Showroom, Target Market and the printed material: brochures, pocket folders, information sheets, catalogues, etc. Each piece should reflect the brand, the message and the business.

Your showroom is your main sales tool. It’s your No. 1 marketing asset. Is your showroom in keeping with your brand? Does it project the image you want to put out there? Is it easy to find, clean, up-to-date and customer-friendly? Do you have a list of “Showroom Best Practices” that everyone follows to maintain a first-class showroom?

Pay attention to detail. Make sure the information is right and the design follows your branding to complete your sales objectives. Essential parts of your marketing programs, catalogues, sales sheets and product brochures put all the information in one place. This information can be challenging to keep up with.

How many times have your customers asked for a brochure about your products or services? The beauty of a brochure is that it can be read on the spot or taken along for perusal at a later time and it can be mailed, handed out, left in a visible spot, and passed along from person to person. Leaflet holders and brochure holders (http://www.displaydevelopments.co.uk/category.asp?categor...) are a good way of promoting an offer as they present the written material in an eye-catching and professional way, while being easy to use.

Order your leaflet and brochure holders now. To ensure your products reach you in perfect condition, Display Developments (http://www.displaydevelopments.co.uk/) make sure that the packaging process allows for even the most rigorous of journeys.