Free Norton Online Virus Scan? The truth behind antivirus online scans

If online virus scans have the potential to be very effective, then why is it that it seems that antivirus software developers are not on the rush to develop one of their own?
By: Kraj
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Feb. 1, 2012 - PRLog -- If online virus scans have the potential to be very effective, then why is it that it seems that antivirus software developers are not on the rush to develop one of their own? More than just a question of conformity and convenience, this seems to be a question that leans more to the fundamental aspects of designing and introducing the software.

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Take the Norton antivirus software by Symantec for example. Why is it that we are not seeing a single Norton online scan session on the internet? Why do we see meaningless links when we try to find that fabled Norton online scan for ourselves?

A Norton online scan would be impossible for the moment due to a number of following facts, points, and conjectures:

Unnecessary Publicity Omission
When you have adequate (think “the ideal”) publicity, is it still good to expand your fame further? Definitely yes, but it would probably not come from yourself (or your own company). The news has to spread among the seeds that you have planted (e.g. people talking about commercials, “testimonies” of other users, etc.), BY ITSELF. Now, a Norton online scan may be a pretty good idea, more so if you are a regular user of Symantec-related security products. But as a conjecture (don’t take our word for it, but do take note of the idea), Symantec may not be that enthusiastic about creating its own online scanning service because it already gets enough publicity through the people who are satisfied using the software’s full version.

Concentration of Essential Points
What are the specialities, services and capabilities of a full version of Norton antivirus software? There’s a possibility that Symantec just wants to concentrate on what their software could already do well. Now, we’re not saying that creating online scanning software is completely different, but if you think about the procedures of both, you’ll see that a Norton online scan could potentially have a huge difference. A good strategy to mark your brand is to use a trademark capability or feature, something that can be easily achieved if the developer focuses on the software’s specialty. This feature can be something that could be lost if Symantec decides to create a Norton online scan procedure.

Keeping a Safe Distance from Open Multi-Sided Competition
A Norton online scan would probably be released for free to the public. But even if they did miraculously find a way to efficiently ask money for a single Norton online scan, they would have to again face competition at another level. Reinforcing our ideas earlier, they may not want engage in another “front” or “flank” due to their decision to concentrate on other more efficient areas. Have you ever seen how random and unpredictable free-for-all computer game matches can be? It could be the same for a Norton online scan. So instead of lunging head-on, Symantec may have faced a different direction that is away from open multi-sided competition.

If you want a Norton online scan service that badly, then you could use their Symantec Security Check for free. But then again, that’s not really a true Norton online scan is it…?
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Tags:Norton online scan 2012, Notron Antivirus, Symantec Antivirus
Industry:antivirus software
Location:United States
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Page Updated Last on: Feb 01, 2012
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