SRO Turnout Expected for Mobile Workshop

Jan. 27, 2012 - PRLog -- “We need more chairs!”
Those four words are inevitably bellowed whenever Bernie Brennan and Lori Schafer convene senior retail executives for a group discussion on retail strategy. The room is packed to capacity.
A standing-room-only crowd is expected again next month, when these social media/mobility seers team up Feb. 26, for “Mobile-ize! Mobile Priorities for 2012,” a workshop offered at the Fifth Annual RetailConnections Business Executive Summit in Miami.
Brennan and Schafer, co-authors of “Branded! How Retailers Engage Consumers with Social Media and Mobility,” are astute observers of social and mobile strategies deployed by the industry’s most successful retail companies. Their encyclopedic knowledge of what’s working today (and what’s not) will serve as the launchpad for an unscripted, lively group discussion among senior retail executives from across all verticals.
“Based on anticipated turnout for this workshop, we are trying something a little different this year,” said Marc Millstein, president and founder of RetailConnections. The Brennan/Schafer workshop will be featured twice during the Summit, to accommodate all attendees who want to participate. “We don’t want to shut anybody out of this popular session due to space limitations,” he added.
Confirmed attendees include VPs and CXOs from Coach, Nike, Lucky Brands, Staples, The Children’s Place, Juicy Couture, Escada, Bed, Bath & Beyond, Belk, Nordstrom, Kate Spade, Wakefern Food Corp., Danier Leather, Army & Air Force Exchange, Cavender’s Boot City, Casual Male Retail Group, Whole Foods Markets, Kohl’s, Saks Fifth Avenue, Warnaco, Roche Brothers Supermarkets, New Balance, Bon Ton Stores, Perry Ellis International, Rooms to Go, Helzberg Diamonds, El Corte Inglés Department Stores, Macy’s, Jarden, Elie Tahari, Jimmy Jazz, Hess Oil, Michaels Stores, Hawes & Curtis (U.K.) Burlington Coat Factory, Abt Electronics, REI, Cost Plus World Market, Reitmans, Stylo Shoes, Godiva Chocolatier, Brooks Brothers, Sephora, the TJX Cos., Charming Charlie, Guess Inc., OfficeMax, Best Buy.
The RetailConnections Summit workshops are offered on the opening day of the Summit, Feb. 26-28, 2012, and serve as an effective jumpstart to a series of keynotes, panel discussions and networking activities. For more information about the Summit workshops and full agenda, visit www.retailconnnections.com. The Summit gets under way at the Turnberry Isle Hotel & Resort in Aventura, Fla. (Miami).

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RETAILCONNECTIONS serves senior retail executives by hosting events that provide exceptional learning and networking. We believe the value of establishing new business relationships in person far outweighs other forms of communication.