Lori Carr & Associates explores the critical value of the Chief Customer Officer

Dec. 28, 2011 - PRLog -- Boston, Mass – Business consulting firm Lori Carr & Associates has released an educational presentation explaining why companies need to become customer-centric, and how to integrate a chief customer officer into their organizational structure.

“In my work consulting with mid-size and large companies, I recognized not only the critical need for chief customer executives, but also a lack of resources for company leaders looking to implement that change,” says Lori Carr, president of Lori Carr & Associates. “I prepared The Chief Customer Officer: A Key Voice and Critical Role Expands into the C-Suite to help those leaders understand not only the role and position of the CCO, but also the impact a customer-centric culture can have on retention, sales and revenue.”

While customer service has long been the key to business success, leading companies across various industries are creating customer-centric corporate cultures, with a new C-suite executive—the Chief Customer Officer—at the helm. The Chief Customer Officer: A Key Voice and Critical Role Expands into the C-Suite explains how a CCO integrates the customer experience into all policies, processes and technology. This company-wide customer focus creates a competitive advantage for companies, driving quantifiable business performance and profitability.

The Chief Customer Officer: A Key Voice and Critical Role Expands into the C-Suite can be downloaded for free at:
http://www.loricarrassociates.com/presentations/the-chief....

About Lori Carr & Associates
Lori Carr & Associates is a business consulting firm specializing in transforming company performance through bold, yet realistic business approaches. Utilizing streamlined processes and transformational actions based on pre-determined outcomes, innovative thought leadership, and decisive action, the Lori Carr & Associates team creates significant and measurable results that have a lasting impact for clients. Specialty areas include large-scale project leadership, planning and deployment, change leadership & management, customer service and call center strategy, and outsource  planning and implementation. http://www.loricarrassociates.com