RAINBOW® Active Growth unveiled – the all-new ready-to-drink milk for kidsRAINBOW® Active Growth unveiled – the all-new ready-to-drink milk for kids
By: Landmark PR all-new ready-to-drink milk for kids Coming in nutritious and delicious chocolate and strawberry flavors FrieslandCampina Middle East, a subsidiary of the largest dairy-cooperative in the world Royal FrieslandCampina, and producer of the well known RAINBOW® Milk Brand, has announced the launch of RAINBOW® Active Growth – the all-new ready-to drink milk designed to help support growth of children aged 4 – 12 years The new product is the latest addition to the range of milk products from RAINBOW® designed for consumers specifically in the Middle East. The launch is a result of the company’s continuous efforts to evolve with the changing consumer needs across the Middle East. RAINBOW Active Growth comes in three different varieties – chocolate, strawberry and plain. The product contains natural protein, calcium and vitamins D and K2 to help ensure healthy growth of children aged 4 – 12 years. In his comments, Maurits Klavert, Managing Director of FrieslandCampina Middle East, said: “Over the last half a century, RAINBOW® has been widely recognized as one of the leading dairy brands in the region. Reinforcing this position, we are happy to launch the RAINBOW® Active Growth, milk for growing children with essential nutrients required to support healthy growth of the kids aged 4 years and above. The delicious chocolate and strawberry flavors will make children love it.” Sumeet Mathur, Marketing Director at FrieslandCampina Middle East, said: “Looking at the nutritional requirements of children, we developed RAINBOW® Active Growth in collaboration with our Research and Development centre in Leeuwarden, the Netherlands. It is being produced in our factory in Jeddah, Kingdom of Saudi Arabia. We will be undertaking a large scale campaign to create awareness for the product including print, outdoor and Television advertising.” RAINBOW® Milk enjoys a special bond with millions of consumers across the region, since it was one of the first branded dairy products that entered in the Middle East in 1955. RAINBOW® Ready-To-Drink milk is UHT treated, allowing it to stay fresh for six months after packing. Issued by Landmark PR & Event Management For press information contact: Shadi Abou Assi Khaled Abou Hichme Account Director Media Relations Manager Tel.: +971 4 3912547 Tel.:+971 4 3912144 Email: s.abouassi@landmark- End
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