Dec. 2, 2011
-- Exact match domains have been used in search engine optimization for a long time, but the way u use them needs to be set up correctaly or Google could blacklist your URL. Years ago when search engine optimization companies worked with customers they used to use exact match domains to list their clients on the front pages organically because it could be done quickly with no real programming. The way it used to work is lets say you’re a plumber in the LA area and you want to on the front page for anything related to plumbing in the LA county area. Search engine optimization companies would buy up to 500 URL’s for about 25cents each. That was step one then they would build a 1 page website or landing page that had nothing but keyword content on the page then redirect that to your website. So to break it down for you when these landing pages are built the content on the page was nothing but the keyword targeted, being repeated down the whole page this is a clear example of what Google calls SPAM. So now you are getting traffic, large amounts of traffic but it is coming from a spam site that Google knows is a spam site. So they built a program that’s only purpose was to find these kinds of site and black list them since they were not real. So needless to say that system failed and cost a lot of consumers a lot of money.
Landing pages are not a bad thing like most people think they can actually do a lot of good for your site when done right. If you are planning on using landing pages to optimize your site there are a couple ways to make them produce traffic and convert traffic really well. When building landing pages the best way is to build a page that looks just like your main website but content must be targeted to the right keywords and geographic area by building your content around those words. What I mean by that is that you need to repeat the keywords many times in the content so that there is no mistaking your site for any other keyword. Then at to navigation that you have on your exicting site and make sure all the buttons are redirected back to the main site and the page that is associated with that button. So basicly what your doing is building a page on your website but using an extention to your exicsting domain for example if you had a plumbing site with the domain name johncontacting.com but you’re a trying to get found online in Fullerton ca but your address is in LA the landing pages domain should be something like johncontracting.com/
ca.html. You see what we did there? Now your landing page is built right and will not be labled as spam and you have an exact match URL that still has your company name in it. What this is doing is not only getting your company found in an area your not located in but also building backlinks as well as page links that will all help you in the quest that is SEO now remember you have to this for each keyword in each area this is also this method is not the most popular although it does work very quickly but it can be expansive as well as time consuming. Search engine optimization is a process and is one of Organic rankings inc. best products when combined with a reputation management and PPC campaign can be more effective than any form of online marketing. If your looking for a quote on how to start ranking your website on the top search’s for your industry visit us at http://organicrankingsinc.com/
for your free website analysis to see where you sit with the major search engines.
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