Dec. 7, 2011
-- When you thinking about starting a search engine optimization campaign, who would you rather deal with a SEO sales man or an SEO expert. Someone that has spent years in the field that knows not only how to explain it properly, knows the terminology and even how to complete the work, in a situation where a client needed a change made it is as simple as calling your account manager and having the changes done. What is considered and SEO expert? In my opinion an SEO expert is someone that has been in the field for 6+ years and has seen many different algorithm changes and has used many different kinds of SEO methods. An SEO expert is someone that knows that algorithm is the beating heart behind the search engines. SEO is not something you learn from just reading a book the truth is by the time the book is published and on the shelves the algorithm has most likely changed a few time. SEO is learned in the field, you learn it when you do it every day and find what works for your company. There are a lot of different methods out there to optimize a website to page one of any search engine, and there are many companies out there that all say theirs is the best way. The funny thing is that most of the methods do work and are safe to practice, but there are also blackhat methods that work fast but are not ok as far as the search engines see it. You must be very careful that the company you are working with is not using these methods because they can cause a lot of damage to your site as well as you reputation online. Remember search engines try to eliminate spam the best search engine is the one that is most relevant to its users. Each search engine as a different demographic that they are trying to reach, take bing for example they tried to make their image reach out to a younger demographic then yahoo. By doing so they have high search for relevant issues in todays market for example bing had 50% more music downloads then google last year. The reason is a younger group of people use it making it a trendy search engine. So for a plumbing company the rank #1 on bing is not as important as google, but is you’re a singer and want your sound heard bing would be the perfect place to do so. SEO experts are programmers that have a history of computer programming not web development. They learn how to read write and breathe html, where as a web developer knows how to use software to design website or other forms of media. Html is still the best form of SEO wordpress is just a different method to using html, and the sales men working for other SEO firms have beat it in to company owners heads that it is the only way to optimize a webpage today. This is not true at all, the search engines have a certain parameter they want to see your website stay inside of wordpress is a program that makes it easy for the used to follow what google wants. Wordpress alone will not get you ranking on the front page no matter how much you think it should, but with the right web 2.0 properties and enough links your site could be number 1 in no time. If you want to know where your standings are with ALL the search engines and would like a real SEO expert so run a full site analysis visit http://organicrankingsinc.com/
for your FREE site analysis today.
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