Online Sales Pay per Click Advertising

Nov. 27, 2011 - PRLog -- For small businesses with brick-and-mortar locations, there are three main elements to Search Engine Marketing (SEM): Search Engine Optimization (SEO), Local Search Engine Optimization, and Paid Search (often referred to as Pay-Per-Click or PPC).

Search engine optimization involves a number of content management techniques that make your website as easy as possible for search engines to find and filter. These techniques include proper keyword targeting, title tag and meta description specificity, consistent site architecture, and a number of linking strategies both within your site and between your site and others like it.

Google and a number of other search engines publish suggestions that will help give your site higher rankings, but typically it takes an experienced consultant to propel your site into the top five results, where approximately 80% of all clicks come from. Search Engine Optimization involves a relatively high initial investment but can reap an enormous number of "free" clicks if done well.  Visit  http://ihumanevolution.com/Pay_per_Click_PPC.html

If you're considering a website redesign or restructuring your website in any way, it's critical to bring in an SEO consultant like myself as part of your small business' internet marketing strategy.

Today, over 20% of all consumer searches are performed by people looking for a Local product, service, news item, or event says iHumanEvolution.com . That's over 2.5 Billion searches every month from United States desktop computers–not even considering mobile searches, which themselves are approaching 20%. Simply put, Local is the hottest segment in an already very hot industry.

Pay-Per-Click (PPC) :  Ever wonder where those funny little haiku text ads come from when you type a search into Google or another search engine? Each ad is created by the companies advertising and served to you through a program called Adwords (Google) or AdCenter (Bing). Which company appears in which slot is determined by semi-transparent, auction-style bidding process, with some adjustments based on the quality of the ad and the particular keyword being searched.

Approximately 10-12% of all clicks on search engine results pages are directed towards these paid advertisements. This is not huge, but it is a significant number, particularly when you consider this is targeted marketing at its best: the user is actively seeking out companies from which to purchase.

Pay-per-click campaigns can be tremendously effective when done creatively and effectively, and I can help you get up and running with a campaign of your own. A number of my clients' campaigns are self-propelling (generating enough immediate revenue to pay for continued spending), even ignoring repeat business. And perhaps the best part about pay-per-click: if it's not working, you can switch the keywords on which you're advertising, or turn it off altogether.  CALL 971-258-5047

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iHumanEvolution.com Local Search Marketing consultant based in Portland, Oregon, helping businesses and non-profits of all sizes rank better in Local Search Internet marketing. Affordable online map, video production, content writing product reviews, and social media advertising. CALL 971-258-5047 Visit www.ihumanevolution.com