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Canada Post Heeds Fundraisers’ Concerns Over Intrusive Cancellation Message
Direct mail fundraisers were relieved to learn of plans by Canada Post to remove a recent prominent stamp cancellation message in support of the Corporation’s own charitable cause.
Blakely & Associates, a prominent fundraising agency, noticed the message in their seed mail. Prime Data, their partner in DM production, then advocated on behalf of their clients with a request to Canada Post to remove their own charitable message.
“We work so carefully in our design of DM mail pieces. Every word, space, colour and image is considered for best effect. Peter Blakely and I were concerned when we saw this dot matrix, 20pt Arial font message slashed across the mail piece, covering over our own messages and promoting another organization, and acted quickly to bring this to the attention of the corporation”
It is estimated that one billion dollars, about one quarter of all Canadian charitable (non-church)
For further information, or to schedule an interview with Prime Data or Blakely & Associates please call Kimberley Blease at 905-727-6188 or email Kim at email@example.com or Steve Falk at firstname.lastname@example.org
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