Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Metrics Marketing Group Announces Magento®-ExactTarget IntegrationCleveland Marketing Firm Develops Seamless Integration between Magento® and ExactTarget for an Enterprise-Level, Commercial-Grade Email Marketing Solution
By: Kelly Bowman ExactTarget, a leading global interactive marketing solutions provider, and Magento, the fastest growing eCommerce platform on the market, are two of Metrics’ leading interactive services. Metrics Marketing is the only solution provider in the Magento development community to offer the ExactTarget extension. Metrics Marketing’s Magento-ExactTarget integration gives merchants the ability to create a better shopping experience for their customers by delivering targeted, relevant emails based on behavioral and transactional data. With this functionality, merchants can address abandoned shopping carts by employing highly effective and engaging emails to customers automatically. The integration offers more than 29 different triggered emails including newsletters, new order, order update, shipment update and more. “Successful eCommerce sites need to focus on building long-term customer relationships instead of one-time transactions,” “As merchants look to create precise triggered and transactional emails to customers, the ExactTarget Extension for Magento provides an enterprise-class solution featuring ExactTarget’ The Magento-ExactTarget integration is currently available for all of Magento’s platform editions including Magento Community, Professional and Enterprise. Metrics Marketing is continually updating the integration to include enhanced dashboards to feature simple analytics data, abandoned cart and campaigns. “We saw an opportunity to improve the interaction between a distinguished eCommerce platform and a reputable interactive marketing platform to create a solution to target customers more effectively and efficiently,” Metrics Marketing is a Magento Gold Solution partner, ExactTarget Platinum reseller and 2010 ExactTarget Partner of the Year. To learn more about Metrics Marketing’s Magento-ExactTarget integration, visit www.metricsmarketing.com, or contact Adrienne Embery-Good, Business Development Manager at Metrics Marketing via email at aemberygood@ About Magento Magento is the fastest growing eCommerce platform with over 180 solution providers and 60,000 merchants and brands worldwide, enabling over $25B in transactions each year. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. For more information about Magento, visit www.MagentoCommerce.com. About ExactTarget ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’ About Metrics Marketing Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at www.MetricsMarketing.com. # # # About Metrics Marketing Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at www.MetricsMarketing.com. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|