Metrics Marketing Group Acknowledged as an Emerging Customer Engagement Agency by Forrester Research

Cleveland Based Analytics-Driven Database Marketing and Interactive Services Firm Encompasses Data-Driven Approach to Customer Centricity
 
 
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March 13, 2012 - PRLog -- CLEVELAND, OH (March 13, 2012) – Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announces that it has been recognized as an emerging customer engagement agency in the Forrester Research, Inc. report, “The Evolution Of The Customer Engagement Agency.” The report, which was issued February 13, 2012, explores the evolution of the customer engagement agency (CEA) model and identifies emerging CEA’s in the United States.

According to the independent research firm, Forrester Research, Inc., CEA’s “focus on defining customer-oriented business strategies and mapping them to tactics and execution.” By definition, they “help clients maximize customer profitability and optimize customer experiences by applying data and analytics to every interaction.” A new age of marketing urges marketers to leverage customer intelligence and data analytics to drive marketing strategies, focusing more customer engagement and less on campaign-centric results.

Metrics Marketing leverages customer intelligence to uncover new opportunities for their clients. The company’s customer and analytically oriented proprietary solutions such as MetricsLabSM, a full-service usability lab and market research facility and ATOM® (Automated Triggered-Opportunity Marketing), an automated marketing tool, enable the company to craft and execute customer engagement strategies for its clients.

“Metrics has always leveraged data analytics and customer insights to determine the next best action for our clients,” remarked Jonathan Hill, Partner at Metrics Marketing Group. “We feel that being recognized by Forrester is a tremendous compliment to our competitive service offerings in the CEA landscape.”

Metrics Marketing leverages its analytics and consulting and database management services to create robust marketing programs to a wide variety of clients in industries such as finance and banking, travel and entertainment, retail, media and healthcare. Metrics’ additional capabilities include eCommerce development, creative design, usability testing, search engine optimization, contact management optimization, email marketing, direct mail and social media integration.  

To access or purchase the Forrester report, “The Evolution Of The Customer Engagement Agency” visit, www.forrester.com.    

About Metrics Marketing
Based in Cleveland, Metrics Marketing focuses on driving incremental marketing ROI for its clients. Metrics offers a comprehensive suite of services designed to glean insights through data analysis and primary research, and to deliver highly relevant messages across online and offline channels. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at www.metricsmarketing.com.

Media Contact:
Kelly Bowman
440.471.6166
kbowman@metricsmarketing.com
twitter.com/MetricsMrktg
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Tags:Agency, Marketing, Analytic, Database, Service
Industry:Marketing, Advertising, Business
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