Get Online Reputation With The Help Of SMO In Zoom Web Media

Oct. 24, 2011 - PRLog -- 24th October, 2011, Kolkata, India: Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Social Media Optimization is related to Search Engine Marketing (SEM), but differs in several ways. Primarily, SMO focus on driving traffic from sources other than search engines (Google, Bing, Yahoo, et cetera), though improved search ranking is also a benefit of successful SEO services. SMO is an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence or are looking to repair their online reputation. Social Media Optimization (SMO) is not limited to marketing and brand building.

Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy i.e. product or service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more and are taking advantage of viral marketing strategies. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third party communities like Facebook, Word Press, Blogger, MySpace and Twitter functionalities. Zoom Web Media has demonstrated experience in digital marketing (blogs, moderating online communities) and with Third Party communities (Facebook, Twitter, LinkedIn) and can effectively promote your business objectives.

By staying constantly abreast of changes in the social media landscape, future distribution trends are spotted quickly for client viral marketing needs. Some of these methods by web design and development company like Zoom Web Media may overlap for example, viral content campaigns may simply be a means to an end of better search engine optimization but as they can all become separate entities, engaged in for their own purposes. The ethical practice of responding to comments, blogs, articles, and all other forms of internet communication that impugns your virtual image. Through a process of counter information and postings, the goal is to push the offending item off of search pages and not to counter them as this only affirms the offending post point of view. For more details visit: www.zoomwebmedia.com