Red Ribbon Week - What's It All About?

The last week of October is National Red Ribbon Week. Will you be wearing your red ribbon?
By: Luanne Bruns
Oct. 23, 2011 - PRLog -- Red Ribbon Week is the largest Drug Prevention Program in America. By wearing red ribbons and participating in community anti-drug events, people pledge to live a drug-free life and pay tribute to DEA Special Agent Enrique “Kiki” Camarena.

Who was Enrique Camarena?

He was an 11-year veteran of the DEA. In 1985, he was close to unlocking a multi-billion dollar drug pipeline, when he was kidnapped, brutally tortured, and murdered by Mexican drug traffickers. His death shed light on the dangers of drugs and the international scope on the drug trade.

How was Red Ribbon Week started?

Shortly after Camarena’s death, Congressman Duncan Hunter and Camarena’s longtime friend Henry Lozano launched “Camarena’s Club” in Calexico, California (Camarena’s hometown). Hundreds of club members pledged to lead drug-free lives to honor the sacrifice made by Special Agent Enrique Camarena. Several state parent organizations then called on community groups to wear ribbons during the last week of October as a symbol of their drug-free commitment.

In 1988, the National Family Partnership (NFP) coordinated the first National Red Ribbon week with President Reagan and First Lady Nancy Reagan serving as honorary chairpersons. According to the NFP, more than 80 million people now participate in Red Ribbon events each year.

Will you wear your Red Ribbon this week?

For Arizona resident Dean Espich (a recovering drug addict) and his wife Lisa Espich the answer is “yes”. They know first hand the devastation drugs can cause. "This is America’s number one health crisis," says Lisa Espich, who has written a book “Soaring Above Co-Addiction” that shares her family’s twenty-year struggle with addiction, and the steps she took that finally saved her family. To read a Free preview chapter of her book visit

How can you get involved?

To get additional information about Red Ribbon Week and to find out how you can get more involved visit

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Soaring Above Co-addiction: Helping your loved one get clean, while creating the life of your dreams, Paperback: $14.95, E-Book: $9.99, Order at:
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