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overstockArt.com Boosts M-Commerce Sales Nearly 270 Percent with Mobile Website Launch
Wall Décor Retailer Boasts Phenomenal Q3 M-Commerce Results After August Soft Launch of the Mobile-Optimized Website
The mobile-optimized, transactional website had its soft launch in August 2011 and official launch in September 2011. The two months since the launch of the site, which displays overstockArt.com’
Results to date include:
• Year over year there has been an increase in mobile sales of nearly 270 percent, plus an increase in site visits by more than 200 percent in mobile visitors.
• The number of mobile sales grew 300 percent.
• Sales on Android devices grew by 100 percent and on iPads 2,500 percent.
“We have seen some incredible results since going live with our mobile website in August,” said David Sasson, CEO of overstockArt.com. “We have been extremely pleased with the progress we have made since we began rolling out our mobile strategy over the summer. We strive to provide our customers with exemplary multi-channel customer service with our mobile technology and future mobile plans."
The mobile website’s easy to navigate galleries, specifically created for the mobile shopping environment, allow customers to effortlessly conduct their comparison shopping, browsing and product research on-the-go. The m-commerce site also features an innovative 'mobile friendly' framing tool for mobile shoppers to custom frame their art right on their phones.
overstockArt.com initiated its mobile strategy with the debut of the ovrestockArt.com iPhone application in June 2011. The app, which is available for download on iTunes, is the perfect complement for the mobile store as it allows shoppers to visualize fine art from the retailer hanging on their own wall before making their purchases. As mobile technology advances, overstockArt.com plans for future revisions and enhancements, including the creation of an Android version of its mobile application scheduled to be released by Cyber Monday 2011.
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Founded in 2002, overstockArt.com is one the web’s most successful distributors of wall décor items with more than 20,000 daily visitors and 120,000 loyal customers. With more than 60,000 oil paintings and decorative ceramic tiles and more than 100,000 wall décor combinations to choose from in stock at all times, overstockArt.com has become a premier shopping destination for fine art reproductions online. The Wichita, Kan. based online art gallery was named to Inc. Magazine’s 2010 and 2011 Inc. 5000 lists, Internet Retailer magazine’s inaugural Second 500 Guide and was recognized with the STELLAService Seal for excellent customer service. For more information, visit www.overstockArt.com.