Blockdot Wins Twice in W3 Competition

Dallas-based Blockdot has been named a winner of two Silver Awards in the 2011 W3 Awards competition.
Blockdot wins TWICE!
Blockdot wins TWICE!
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* Games
* Awards
* Web
* Marketing
* Interactive
* Advertising
* Lego
* Xbox

* Games

* Dallas - Texas - US

Oct. 19, 2011 - PRLog -- Dallas-based Blockdot has been named a winner of two Silver Awards in the 2011 W3 Awards competition.

The W3 Awards, presented by the International Academy of Visual Arts, recognizes the outstanding creative professionals behind online games, websites, marketing programs, and video work. The W3 Awards is the first major competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.

The award-winning Blockdot projects are:

LEGO Spinjitzu Smash
Blockdot’s “Spinjitzu Smash” for LEGO is an online game experience that transforms users into masters of the martial arts! Players compete as one of four karate apprentices, journeying through a rich environment filled with adventure and bloodthirsty opponents — and even a little wisdom. If you succeed, you’re on the path to acquiring the skills needed to become a full-fledged ninja!

See if you have what it takes to become a ninja! Play LEGO Spinjitzu Smash

Unlock Xbox
Blockdot created the website for the Doritos and Microsoft Unlock Xbox contest, turning 18-34 year olds into brand fanatics with an “American Idol”-style gamer-geek showdown. Besides strategic input, Blockdot was responsible for conceptualizing all phases of the promotional website, executing the web development, managing content submissions, and providing consultative services throughout the life of the contest.  

View the creative on the Unlock Xbox site:

About Blockdot and
Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and social media/mobile applications. Blockdot has created over 1,000 game titles and applications for a broad range of brand-name companies, including American Airlines, AT&T, GlaxoSmithKline, General Motors, Kraft, LEGO, Microsoft, M&M’s Brand, Universal Studios, VISA and Verizon. Millions of people play Blockdot games on its game site, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames. More information can be found at

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Blockdot, a Media General, Inc. company, is an award-winning specialty agency for brands and select partners.
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