Ford & Bill Dube Ford partner with General Mills to Help America’s Schools in Box Tops Program

Oct. 12, 2011 - PRLog -- DOVER, NH– Ford Motor Company and Bill Dube Ford are providing additional funding to local schools through a partnership with General Mills and the popular Box Tops for Education® (BTFE) program.

Ford, the first automotive company to partner with General Mills on its Box Tops for Education® (BTFE) initiative, kicked off a two-month program on October 3rd, which aims to generate $1 million in support for schools throughout the U.S.

“Bill Dube Ford has participated in school fundraising programs like Drive One 4 UR School, which have increased in popularity year after year,” said Debbie Dube Reed of Bill Dube Ford. “With Box Tops for Education, we have the opportunity to help more kids in the greater Dover area and across New Hampshire than ever before.”

“Since this company started, Ford has always looked for ways to support our country’s young people and their education,” said Jim Farley, Group Vice President, Ford Global Marketing and Sales and Services. “We are delighted to be the first automotive company to partner with General Mills on Box Tops for Education because it provides us a unique way to reach and help students across the whole country.”

Ford has taken General Mills’ consumer fundraising effort and evolved it so Ford vehicle owners and shoppers can now easily participate and generate funds to support their local schools. Starting Oct. 3, participants can earn and collect Box Tops for their local school in three new ways. They can request a brochure from the official Ford/BTFE program website at FordDrivesBoxTops.com; watch product videos on the program website; or purchase a Ford vehicle at Bill Dube Ford during October and November.

“The partnership with Ford is a major step for Box Tops for Education as we continue to offer new ways to activate the program beyond the packaged goods category,” said Mark Addicks, senior vice president and chief marketing officer for General Mills. “Ford’s involvement in the program will allow us to drive needed revenue for schools across the country in a very interactive way with one of America’s most storied brands.”

During the two-month “Ford Drives Box Tops” Sweepstakes, Ford will provide sweepstakes winners with eBoxTops, which will be automatically credited to the school of their choice. Five 10,000 Box Top prizes worth $1,000 and one 200,000 Box Tops prize worth $20,000 will be given to the BTFE-eligible school of the winner’s choice at the end of the Sweepstakes. Schools can use the money in any way they choose.


About Box Tops for Education®
General Mills’ Box Tops for Education® program offers families easy, everyday ways to earn cash for their designated school. The program started in 1996 and over the past 15 years, more than 90,000 schools have earned over $400 million through Box Tops for Education, including more than $59 million last school year.

eBoxTops are electronic credits that are made directly to the BTFE-eligible school by General Mills, equivalent to 10 cents for each eBoxTop credit. Schools can earn up to $60,000 per year, up to $20,000 respectively from the Clip, Box Tops Marketplace®, and Reading Room program components, to spend on things they need most. For additional information, check out btfe.com.


About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.