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Follow on Google News | The Guardian adopts a new marketing strategyThe Guardian has invested an additional £2m in its brand marketing this year and is increasing the size of its marketing team to support its new ‘digital first’ strategy.
By: Rachel Kaye The new approach to their marketing will involve a number of brand campaigns which will hopefully help the Guardian to achieve its aim of doubling its existing 49,000 number of print subscribers as well as aiming to increase its number of iPhone subscribers to more than 150,000. The creation of the new online marketing jobs at the Guardian will allow the marketing team to focus on coming up with creative ways to interact directly with their consumers in a bid to cross and upsell. The Guardian are also planning to increase its use of Facebook in the coming months as they currently have a strong social media marketing strategy for Twitter. They plan to measure the success of the new strategy through data capture in order to improve their direct to consumer ‘digital first’ strategy in the future. For more online marketing jobs, please visit: http://www.brandrecruitment.co.uk/ # # # Brand are the only specialist PR and Marketing recruitment firm in the Eastern Region. With the widest variety of marketing jobs in the area, we work with clients ranging from boutique marketing agencies to global FMCG giants. End
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