Knexus Unveils Social Content Widget v3.0 Release

Oct. 3, 2011 - PRLog -- Knexus, a leader in cloud-based social engagement marketing tools today announced its Social Content Widget v3.0 release. The latest release features an all  new user interface and significant enhancements to  functionality, such as social commerce features, more social interactions and the ability to syndicate to any website. The improved Widget helps companies harness the power of online video & images to engage users and automates this marketing experience through an easy-to-use and powerful console.

“While rich media content is predominant in the online marketing world today, the social factor, the personal engagement, is also important in building profitable customer relations” said Graeme Foux, CEO Knexus. “We have consolidated these two ingredients in our Social Content Widget tool, allowing marketers to couple their rich media content with social interactions and calls-to-action and easily engage around content. Built as an extensible cloud-based application, Social Content Widget provides tremendous flexibility for marketers to optimize their marketing performance.”

Major highlights of the new Knexus Social Content Widget include:
- Improved User Interface - Both the Widget Player and the Engagement Console deliver numerous UI enhancements for a much improved user experience;
- More Social Interactions - Widget 3.0 adds a number of social interactions for extended reach and customer engagement around content. New interactions include Facebook like button, voting capabilities, ability to assign unlimited social interactions to a piece of content and support for more social networks like youtube,  myspace, digg, delicious, etc.
- Social Commerce Functionality – A big milestone for this release is the introduction of social commerce features, allowing marketers to assign calls-to-action directly in the player overlay menu, and thus eliminating the extra ‘click’ step in the user journey. The widget comes with built-in calls-to –action for making room bookings, special offers, competitions, and meetings request for proposal.
- Enhanced Syndication Capabilities – The new version gives marketers the  ability to push content, coupled with social interactions, to infinite websites where users are actively engaging and making purchasing decisions.

For more information about Knexus and the Social Content Widget, visit www.knexusgroup.com or call +1 (646) 401 0147 (New York); +44 (0) 845 838 5316 (London).

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Knexus is a Cloud technology company specialising in Social Engagement Marketing Tools for leading brands. Our platform helps companies improve marketing performance through more effective brand engagement & brand profit.
For more information visit http://www.knexusgroup.com/