Columbus-based Mission Essential Featured in Nationally Acclaimed Book

Oct. 5, 2011 - PRLog -- Local Company Demonstrates Secrets in Action to Realize Profits and Recession-defying Growth

Columbus, OH –  Advertisements are a part of our everyday lives. You cannot go anywhere without seeing one. However, getting noticed in our over-stimulated society is getting tougher and tougher. Add a complex offering and it can get even tougher. Mission Essential Personnel (MEP) was aware of this when they set out to advertise their capability of placing people in specialized support roles for military intelligence. The ads the company created were different than any others in the industry in order to catch potential clients’ attention and reinforce their brand and positioning. A comprehensive strategy was already in place with the advertising campaign’s intention to enhance and supplement what was already being tactically done.  

The company’s approach caught the attention of author, Sherre DeMao, when she was seeking companies to feature in her now nationally acclaimed book, 50 Marketing Secrets of Growth Companies in Down Economic Times. DeMao interviewed the marketing team at Mission Essential after identifying the company from the 2009 Inc. 500’s list of fast growth companies. She was impressed with the company’s growth from $2.5 million to $375 million during a three-year time-frame when many other businesses were struggling as a result of the recession.

DeMao’s book is a combination of tangible how-to’s with documented success stories of clients and companies she personally interviewed for the book supported by validated research confirming what growth companies do that stagnant or no-growth companies miss. Her firm, SLD Unlimited Marketing/PR, conducted research released after the economic downturn of 2002/2003 following 9/11. When DeMao saw the same secrets proven to be true of companies growing in the current recession, she knew the book had to be written to help others get out of a rut and succeed like Mission Essential Personnel and the more than 60 other companies featured in the book.

“Mission Essential is highlighted in Secret #44, entitled “Advertising” because the company expertly demonstrated the proper use of advertising as a supplemental initiative made effective through a highly targeted and distinctive message and campaign backed by a comprehensive multi-tactical strategy,” said DeMao.  “From strategy to implementation, Mission Essential has succeeded because the company and its leadership understood how to shift, position and promote its offerings to markets that were still buying.”

“Mission Essential is putting more than 45 of the secrets into action on an ongoing basis,” confirmed DeMao, “so I am not surprised at all by their success.”

About Mission Essential Personnel, LLC.
Mission Essential Personnel, LLC (MEP) is a global professional services company that provides human-capital solutions and program support to government and corporate clients. Currently, MEP is the US government’s leading provider of translators, interpreters and cultural advisors, with more than 7,000 personnel in 13 countries across the Middle East, Africa, Asia and Europe. In addition to language services, MEP provides intelligence support, training and technical services to the US Department of Defense, intelligence agencies and international development organizations. Regardless of a mission’s size or complexity, MEP finds professionals with the skills to support it.

About 50 Marketing Secrets – The Book
How are companies, even in the hardest hit industries, thriving in the current recession? How have they grown while others have floundered or gone out of business? 50 Marketing Secrets of Growth Companies in Down Economic Times answers these questions and more with powerful how-to impact that will enable business owners to immediately put these secrets into practice in their business the minute they finish reading them. Based on ground-breaking research conducted by author Sherré DeMao’s marketing firm, SLD Unlimited Marketing/PR, Inc., released in 2004 after the economic downturn of 2002/2003 in the aftermath of the 9/11 tragedy, DeMao saw the same success factors identified in the research proven again during the current economic times.  50 Marketing Secrets shares proven tactics and strategies to build growth companies through these documented success secrets, featuring more than 60 entrepreneurial success stories or examples supporting each secret including Business Journal Fast 50 companies, Inc.500/5000 companies, and locally based companies from coast to coast. DeMao specifically included examples and success stories of companies from industries that were hardest hit by the economy to prove how the secrets and knowing them can make a difference. The book is available at Barnes & Noble, Amazon, Books-A-Million, as well as numerous other online retailers. Since its release, the book has received national acclaim, including being named a Top Business Shelf pick by Midwest Book Review, a 5-Star read by Armchair Interviews, and  “… a value that is hard to beat … business marketers will refer to time and time again” by ForeWord Reviews. For more information, visit www.50marketingsecrets.com.

About Sherré DeMao
Founder and Chief Marketeer of SLD Unlimited Marketing/PR, Inc., Sherré DeMao inspires millions through her monthly Savvy Business Owner and Me, Myself & Inc. columns, her weekly Monday Motivation & Insight eZine and her national contributing writing has appeared on FoxBusiness.com, Entrepreneur.com, and in Business Insider and  Enterprising Women magazines. An expert strategist and marketer focused on entrepreneurs since 1984, her unique perspective and firm’s innovative approach has earned more than 50 awards regionally, nationally and internationally, including being named among the Top 50 Enterprising Women of North America in 2007, a Small Business Administration Women Champion, as well as a being given a National Leadership Award for small business advocacy.  Her first book, Me, Myself & Inc. - A Synergized World, An Energized Business, Living Your Ultimate Life, was cited as a Top Business Shelf pick by Midwest Book Review. DeMao is an Ohio native. She grew up as a child near Delaware, Ohio, and attended the Columbus College of Art & Design in the early 80’s.