Washington-based Xtreme Consulting Group Featured in Nationally Acclaimed Book

Oct. 5, 2011 - PRLog -- Technology Firm Proves Growth & Profits Are Possible in Tough Economy

Redmond, WA –  In tough economic times, it’s hard to think about spending your hard earned money at all, let alone giving a dime of it away. For Xtreme Consulting Group, Inc., a business that delivers technology and staffing solutions, it has always been about giving, which has not only second nature to the folks at Xtreme but core to their business practices. The company set up a charitable foundation allocating $100,000 per year for employees to contribute to causes in which they feel personally connected. At any given time, 25 organizations are reaping the benefits of Xtreme’s generosity. The consulting group has been recognized among Washington’s Top 25 Philanthropic Medium-sized Companies,  Fastest-Growing Privately Held Puget Sound Companies. The company caught the attention of author, Sherre DeMao when she discovered it on the 2009 Inc. 500’s fast growth companies when it grew its revenue from $673,000 in 2005 to $27 million in 2008 in spite of the hard-hitting economy.

After interviewing co-founder, Greg Rankich, Xtreme’s admirable combination of charity and recession-defying growth convinced DeMao to feature the consulting group in her now nationally acclaimed book, 50 Marketing Secrets of Growth Companies in Down Economic Times. Her book is a combination of tangible how-to’s and documented success stories of clients and companies she personally interviewed for the book, supported by validated research confirming what growth companies do that stagnant or no-growth companies miss. DeMao’s firm, SLD Unlimited Marketing/PR, conducted research released after the economic downturn of 2002/2003 following 9/11. The research was compiled into what is known as the CRISP Principle Study and Xtreme Consulting Group is one of many firms exemplifying SLD’s finding in action.

“Growth companies care and it shows on their bottom line results,” stated DeMao. “In our CRISP Principle Study, more than 60 percent of growth companies adopted a specific cause to support. Selection of the charitable cause was based on a combination of the owner’s interests along with employee and customer preferences.”  According to DeMao, more than 80 percent of companies dedicated dollars, goods or services for charitable purposes. “Giving back is not just a big business practice,” confirmed DeMao, “it is a good business practice.”

While DeMao chose to feature Xtreme Consulting Group as an example of Secret 34, entitled “Charitable Cause,” another common factor of all the companies selected to be featured in the book are the number of secrets they put into action to realize recession-defying growth and sustainability. Readers are encouraged by DeMao to re-read the success story examples throughout the book after learning the secrets to see the true power of the secrets in combination. “Putting these secrets into action in combination not only creates momentum that enables a business to ride out the storm, but rise to the top,” confirmed DeMao. “Xtreme Consulting is putting more than 45 of the secrets into action on an ongoing basis, so I am not at all surprised by their success.”

About Xtreme Consulting Group, Inc.
Xtreme Consulting Group, Inc. is based in Redmond, Washington which is to the North-East of Seattle. Xtreme Consulting was established in 2005 by Greg Rankich and Todd Richardson. The two entrepreneurs had spent enough years working in Corporate America to understand the difficulty that large organizations go through in finding good business and technical resources. Xtreme Consulting Group is a business and IT services firm that delivers business, technology and staffing solutions to clients to reduce costs, enhance organizational flexibility, and improve performance.  The company has been recognized with numerous awards including being named an Inc. 5000 growth company in 2009 and 2010, among the fastest-growing firms in 2011 and among the top 25 philanthropic companies by the Puget Sound Business Journal.  Most recent benefactors of Xtreme’s charitable initiatives include the American Red Cross, CHOICES Education Group, Jubilee Women’s Center, Microsoft Alumni Foundation, Northwest Children’s Fund, Susan G. Komen Race for the Cure, Tur’s Tackles for Teens Challenge, and the Tavon Center. Xtreme Consulting Group operates throughout the US from their corporate offices in Redmond, WA. More information about Xtreme can be found at www.xtremeconsulting.com

About 50 Marketing Secrets – The Book
How are companies, even in the hardest hit industries, thriving in the current recession? How have they grown while others have floundered or gone out of business? 50 Marketing Secrets of Growth Companies in Down Economic Times answers these questions and more with powerful how-to impact that will enable business owners to immediately put these secrets into practice in their business the minute they finish reading them. Based on ground-breaking research conducted by author Sherré DeMao’s marketing firm, SLD Unlimited Marketing/PR, Inc., released in 2004 after the economic downturn of 2002/2003 in the aftermath of the 9/11 tragedy, DeMao saw the same success factors identified in the research proven again during the current economic times.  50 Marketing Secrets shares proven tactics and strategies to build growth companies through these documented success secrets, featuring more than 60 entrepreneurial success stories or examples supporting each secret including Business Journal Fast 50 companies, Inc.500/5000 companies, and locally based companies from coast to coast. DeMao specifically included examples and success stories of companies from industries that were hardest hit by the economy to prove how the secrets and knowing them can make a difference. The book is available at Barnes & Noble, Amazon, Books-A-Million, as well as numerous other online retailers. Since its release, the book has received national acclaim, including being named a Top Business Shelf pick by Midwest Book Review, a 5-Star read by Armchair Interviews, and  “… a value that is hard to beat … business marketers will refer to time and time again” by ForeWord Reviews. For more information, visit www.50marketingsecrets.com.

About Sherré DeMao
Founder and Chief Marketeer of SLD Unlimited Marketing/PR, Inc., Sherré DeMao inspires millions through her monthly Savvy Business Owner and Me, Myself & Inc. columns, her weekly Monday Motivation & Insight eZine and her national contributing writing has appeared on FoxBusiness.com, Entrepreneur.com, and in Business Insider and Enterprising Women magazines. An expert strategist and marketer focused on entrepreneurs since 1984, her unique perspective and firm’s innovative approach has earned more than 50 awards regionally, nationally and internationally, including being named among the Top 50 Enterprising Women of North America in 2007,  a Small Business Administration Women Champion, as well as a being given a National Leadership Award for small business advocacy.  Her first book, Me, Myself & Inc. - A Synergized World, An Energized Business, Living Your Ultimate Life, was cited as a Top Business Shelf pick by Midwest Book Review.