Hewlett-Packard Exec to discuss marketing technologies at Florida Public Relations Association

Sept. 26, 2011 - PRLog -- The Florida Public Relations Association (FPRA), Southwest Florida Chapter will help you learn to “Mind your P’s and Q’s: pURLs and QR Codes.”

FPRA will welcome Boris Hughes, Director of Marketing/Business Development of Hewlett-Packard, North America to its next monthly luncheon on Tuesday, October 11 from 11:15 a.m. to 1:00 p.m. at the Broadway Palm Dinner Theater located at 1380 Colonial Blvd. in Fort Myers. Hughes will discuss the latest trends and tools marketing professionals can use to increase Return on Marketing Investment (ROMI). He will cover new interactive marketing tools, case studies, and HP campaigns that successfully integrate pURLs, QR codes, multi-channel communications, and other new technologies.

Hughes has more than 15 years of experience in international, executive-level experience developing and implementing high value sales processes and communications programs for leading edge technology and services companies that drive results and customer satisfaction. As technology has evolved and consumer and business marketing consumption have changed over the years, he has been able to utilize new technologies to help organizations develop more effective marketing and communications strategies.

The cost to attend the luncheon meeting is $20 for members, $25 for non-members, and $10 for students with advance reservations. Walk-ins are welcome for an additional fee of $5. For reservations or more information, please visit http://www.fpraswfl.org.

Established in 1938, Florida Public Relations Association is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida.

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The Florida Public Relations Association is dedicated to programs and activities that enhance the success of public relations professionals in Lee, Collier, Charlotte, Hendry, and Glades Counties.

Visit us at htp://www.fpraswfl.org