New INTAgLIO Workshop Focuses On Complementary Marketing

Sept. 7, 2011 - PRLog -- Guilford, CT; INTAgLIO Business Solutions offers a workshop for small and midsize companies who believe that Complementary Marketing is an effective business development strategy.

INTAgLIO will facilitate a discussion on how to implement a multilateral program where partners leverage each others' competencies and business relationships in order to generate referrals, penetrate new markets and launch new products and services.

"The essence of any complementary marketing relationship is give-to-get", stated INTAgLIO's John Bernardi.  "We'll discuss complementary marketing ideas and whether this approach fits a respective company's marketing strategy."

The two hour onsite workshop is free to associations and non-profits with a nominal fee for small and midsize companies.

Snapshot: INTAgLIO Business Solutions

INTAgLIO helps small and midsize companies implement the changes necessary for raising their business development results to the next level. We design programs for penetrating existing markets or opening up new segments.  We develop ideas for optimizing the customer experience.  We create processes for lead generation and nurturing, opportunity management and customer development.  We leverage the right technology to automate these processes. We author success stories, newsletters, and press releases that are timely, anticipated and relevant to a target audience.  www.INTAgLIO-info.com