Powerful new skin lightening cream for Indians launched- Critics say it will cause divisions

Sept. 7, 2011 - PRLog -- London, England- Gora Premium™, a powerful skin lightening and nourishing cream made specifically for Indian skin, was launched today. Unlike other skin lightening creams, Gora premium does not damage the skin with chemicals, and instead uses a powerful combination of enzymes, fruit and plant extracts, and vitamins to gradually lighten the skin, and as an added bonus, nourish and rehydrate the skin. The preponderance, of dangerous skin whitening and lightening creams, on the market led Gora Premium’s manufacturer, NubianBlue.com, to create the specialist range, to ensure that Indian women and men, who wanted to lighten their complexions and become fair, could do so without harmful side effects, that are common with much of the inferior quality product’s sold on the market.
Shamilla Patel, head of Asian products, at NubianBlue.com, commented, “in Indian culture, fair skin is highly prized. It is a fact of life, and many Indian men and women know that the lighter skin that they have, the better chances they are perceived to have in our culture. We help Indian men and women get the skin complexion that they desire.”
Skin lightening has been a controversial issue, amongst not only Indians, but other south Asian communities, including Pakistanis and Bengalis, but the general consensus is that using skin lightening treatments  is an individual choice.
Gora premium is available directly from NubianBlue’s website.
To find out further information go to http://www.NubianBlue.com/asian.htm

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About NubianBlue.com:
NubianBlue.com is a specialist black and Asian skincare and haircare company, that offers a range of treatments made for black and Asian skin of all complexions.. They offer treatments which include, safe skin lightening creams, acne treatments for black skin, razor bump treatments for black men, anti aging, and skin nourishing creams and facial treatments. The products made by NubianBlue.com, use a potent combination of plant extracts, concentrated vitamins, nutrients from marine vegetation, enzymes, and minerals. Using over 400 different ingredients and formulas, their products are subjected to 32 separate quality tests, to certify effectiveness. NubianBlue.com, has also made custom formulations for celebrities, including Alicia Keys, Nicki Minaj, Rhianna, Beyonce Knowles and Maria Carey.
Their products are available from their website http://www.NubianBlue.com/asian.htm