Sir Richard Branson inspires world's most expensive skincare line to donate profits to poor in UK

Dec. 19, 2011 - PRLog -- Angel and Weightman, makers of the world's most expensive anti aging cream, costing $9979, have launched a new affordable skincare range, and will donate profits from it, to help families who have been hit, by the austerity measures in the UK.

The range, called the Olympian™, features anti aging creams, skin nourishing creams, exfoliators, and serums, that use pure natural ingredients, including plant extracts, minerals, including plant extracts, minerals, concentrated vitamins, and enzymes. Each product, is named after a figure from ancient Greek mythology, and profits from the line, will go to community projects, that help people who have lost their jobs, due to government cutbacks, and layoffs, and can no longer afford to feed their families.
The idea, behind the range, was inspired by Billionaire owner of Virgin Group, Richard Branson, who stated recently, “There’s certainly not an incapability between doing well and doing good”.  
Simone Denny, marketing manager at Angel and Weightman, commented; “The global economic crises, is really destroying families, in advanced countries like the United Kingdom. Thousands of people have lost their jobs, and families are suffering.
Benefits alone, cannot help, so launching this range, will help us, as a company, help people, pay utility bills, and just get some support. People are desperate and just need help. Although our usual client base, are very wealthy people, we launched an affordable range, that will allow ordinary people access, to a skincare brand that, is extremely exclusive, and help people who have fallen on hard times.
Sir Richard Branson, has made the call, for businesses, globally, to try a new way. We are doing business in a new way,  that will benefit people who really need help. People are being sent to food banks in the United Kingdom, by jobcentres. This is unacceptable, and we will everything we can to help people, get back on their feet. This skincare line, means so much more than just making profit, or simple giving people younger looking skin with, it’s about helping to change some peoples lives. ”

The Olympian™ skincare range, will donate profits, to charities that help the poor in the UK, which include the John Rowntree Foundation, and Oxfam. The Olympian™ range includes an  anti-aging serum and cream, men’s anti-aging cream, exfoliators, and skin nourishing cream that all use pure natural extracts. The range is available from the Angel and weightman website, at http://www.Angelweight.com, and starts at $24.50 and ships worldwide free. Proceeds from sales will be going to charities and projects in the UK that help people who have lost jobs, and are facing poverty due to austerity measures.