Carolina Consulting Ltd Observe Big Brands Shift Sports Sponsorship Funding

Sept. 2, 2011 - PRLog -- Carolina Consulting Ltd is outsourced by businesses to increase brand awareness and increase customer acquisition for fortune 500 companies.  As advertising budgets and sponsorship a momentarily stagnant due to the economic downturn top brands are choosing to back sports teams with better reputations.  O2 is choosing to review its links to Arsenal due to the unsavoury reputation and negative press drawn to the sport by player’s personal lives in recent times.  The UK leading telecommunications brand is said to be increasing the marketing activity and sponsorship of England’s Rugby team during the upcoming 2011 Rugby World Cup.

O2 has been the official sponsor for the England Rugby Team since 1995. ‘Brands do need to consider the teams or individuals they sponsor and how that will affect the overall brands reputation.  Rugby is renowned for the traditional values it stands for so if O2 are looking to still remain strongly linked to sports industry then the upcoming 2011 Rugby World Cup is certainly a great opportunity’ says Sara King Cote, Managing Director at Carolina Consulting Ltd.

Carolina Consulting Ltd review brands reputations and the brand perception by consumers regularly.  EDF Energy is a brand that has a huge focus on increased brand reputation over the past 12 months; they are the official energy sponsors for the 2012 Olympic Games and sponsor the a famous London tourist attraction, The London Eye.

Carolina Consulting Ltd have close links with the energy industries and while monitoring some of the changes in brand reputation over the last year, EDF Energy sponsorship deals can be linked directly to their increase in customer acquisition and brand awareness.  ‘A customer’s ability to evoke and recognize a brand is of the upmost importance.  Brands build trust.  If a customer associates a brand with a sponsorship deal they have confidence in they are far more likely to purchase or recommend that service, being associated with sporting events like the 2012 Olympics or the Rugby World Cup are certainly a great way to get recognised’ adds Sara King Cote of Carolina Consulting Ltd.

Carolina Consulting Ltd has recognized many top brands shift their sponsorship strategies to align with their model brand reputation.

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Carolina Consulting Ltd entered the London market in 2008. We are an innovative consulting company that opened its doors in response to the demands from clients for a more effective, personal and results driven marketing approach.