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Carolina Consulting Ltd Use Events to Successfully Increase Brand Awareness
Carolina Consulting Ltd is a London based outsourced marketing and sales business that have successfully used events as a promotional tool to increase brand awareness for their clients from various industries.
Brand awareness is the measure of customers or people of a specific target audience that know of a brands existence so will recall specific products or services that may have struck interest through an advertising or marketing campaign. Developing a brand’s identity and increasing awareness through an event is a relatively easy and achievable objective says Sara King Cote, Carolina Consulting Ltd’s Managing Director ‘The advertising through banners, posters and signs at events is a very easy way to get the customers attention but how well we interact with them also effects the brands image. If our representation at an event offers education, great customer service or an interactive and memorable experience the awareness of the brand will be positive, however if we are perceived in a negative way we may not have created any beneficial branding or awareness of our clients’.
Successful brand awareness campaigns are driven by strategy. Carolina Consulting Ltd reviews a brands image and outlines the objectives of each event. ‘By having an end goal and setting objectives, we are allowing something measurable for our clients to know if we are on track to achieve the level of a brands awareness required at specific events. Identifying the right type of people to represent our clients has been essential in the success of our event campaigns.’ advises Sara King Cote, Carolina Consulting Ltd’s Managing Director.
Carolina Consulting Ltd is to further expand their event campaigns to ensure a high level of brand awareness for their clients is continued. The focus in the second quarter of 2011 will be on increasing customer acquisition through events and in-store promotions for their varied portfolio of clients with markets in Birmingham and Leeds being opened up for future event promotional work.
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Carolina Consulting Ltd entered the London market in 2008. We are an innovative consulting company that opened its doors in response to the demands from clients for a more effective, personal and results driven marketing approach.