CMS Solutions Teams Up with Act-On Software for Email Marketing Integration Webinar

Aug. 24, 2011 - PRLog -- CMS Solutions, the St. Louis-based operational marketing and sales support company, has teamed up with Act-On Software, a leading integrated marketing automation platform, to provide fully integrated email marketing and teleprospecting lead generation campaigns. The two companies will host a joint webinar, “Taking Email Marketing Offline to Maximize Results,” on Thursday, August 25th at 11:00 AM (Pacific) to show how CMS is leveraging this partnership to achieve measurable sales growth for its clients.

CMS Solutions uses Act-On Software to execute integrated eNewsletter and eDrip campaigns for themselves and many of their email marketing clients. “Act-On’s eMarketing platform offers ease of use, extensive template design capabilities, and seamless integration with our data management systems,” says Harriet Schneider, Director of Marketing for CMS Solutions. “We make these campaigns operational by using Act-On’s advanced lead qualification and behavioral scoring features to prioritize call lists of high-value prospects,” says Schneider. “This highly operational, proactive twist on traditional email marketing engages subscribers and streamlines sales cycles at a surprisingly low cost per lead.”

During the webinar, CMS will unveil a video on “The Life of a CMS Lead.” The fun, animated feature follows a single contact’s journey through the company’s integrated lead generation process, showing how various Act-On email and CMS teleprospecting touch points work together to nurture a lead from cold to closed.

Interested individuals can learn more about the CMS Solutions and Act-On Software partnership by signing up for their webinar, “Taking Email Marketing Offline to Maximize Results,” at http://www.actonsoftware.com/acton/form/248/014e:d-0001/0....

About CMS Solutions
Headquartered in St. Louis, Missouri, CMS Solutions helps businesses of any type or size become more profitable and efficient using operational marketing strategies. By focusing exclusively on processes and tactics that deliver the quickest return on your marketing dollars, our Call System, eMarketing, Database, Sales, and Consulting services have a direct and immediate impact on your bottom line. Affordable. Sustainable. Operational. That’s the POWER of CMS. Learn more at http://www.powerofcms.com.

About Act-On:
Act-On Software’s cloud-based, integrated marketing platform is rapidly becoming the foundation for successful business growth strategies for organizations of all sizes. Act-On’s rapid implementation and highly intuitive user interface accelerate the execution of multi-channel online marketing campaigns by automating critical marketing tasks, and by providing rich graphical analytics and reports in real-time. With Act-On, marketing and sales professionals get unprecedented agility to quantify and adjust their marketing strategies and tactics in real-time, in order to maximize their effectiveness and to ensure positive outcomes. http://www.actonsoftware.com