Yahoo! signs PropertyGuru as regional content partner

Aug. 12, 2011 - PRLog -- Singapore, August 10, 2011 — Yahoo! Inc. , the premier digital media company and PropertyGuru, Southeast Asia’s leading real-estate website, today announced a partnership that will see the two publishers deliver premium property-related content to over 17 million Unique Visitors across Singapore, Indonesia, Malaysia and Thailand.

In this first-of-its kind content partnership, PropertyGuru will deliver market intelligence, real estate news, expert views, interviews and articles, as well as related content such as real estate directories, upcoming events and mortgage guides on Yahoo! to help users in each of the four countries with their property decisions.

The partnership will drive additional traffic to both sites, as well as increase brand awareness for PropertyGuru in the core property markets of the region. The agreement will also allow Yahoo! to monetize allocated ad inventories on PropertyGuru’s network.

Commenting on the collaboration, Managing Editor of Yahoo! Southeast Asia, Alan Soon said, “PropertyGuru’s content, combined with Yahoo!’s regional audience and advanced targeting capabilities, will deliver the best experience for online audiences. The partnership also strengthens Yahoo!’s commitment to bring locally relevant editorial content to our users and complements our news offering on Yahoo! News and Yahoo! Finance – the two leading sites in Singapore, with expert articles in the real-estate field.”  

According to Steve Melhuish, Group CEO, PropertyGuru, the partnership is a win-win opportunity for both parties and enables readers to make informed decisions about their most important investments.

“Property-related news, market intelligence, trends, tips and techniques of investment, is a closely-watched topic in each of the four markets. This partnership brings together the core strengths of Yahoo!’s tremendous reach in Southeast Asia and PropertyGuru’s diverse database and online tools.”

Following the launch, the two parties have agreed to explore collaboration in other countries across Asia in the future.

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Media contact:

Madhavi Tumkur
Corporate Communications Manager
Yahoo! Southeast Asia
Phone: +65 6809 8216
Email: madhavit@yahoo-inc.com

Ms. Winnie Khoo
Chief Marketing Officer
AllProperty Media Pte Ltd
Tel: +65 6238 5971
Email: winnie@allproperty.com.sg

About Yahoo!

Yahoo!  is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That’s how we deliver your world, your way.  And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

About PropertyGuru

AllProperty Media Pte Ltd is Asia’s leading property portal group with a presence in eight countries (directly and via partners). Almost 4 million users view 48 million property pages on the Company’s websites across South East Asia. The Company’s revenues tripled in 2010, traffic doubled and agent subscriptions grew 85%.

AllProperty Media was founded in 2006 by two successful entrepreneurs in Singapore and is best known for running www.PropertyGuru.com.sg, Singapore’s leading property site (sources: Hitwise, Alexa and Google). It also runs www.CommercialGuru.com.sg; Singapore’s only dedicated commercial and industrial property portal, as well as www.LoanGuru.com.sg, an online mortgage brokerage with access to over 300 mortgage deals from 23 major local and international banks.

The Company has picked up a number of industry and government awards over the last 3 years including “CNBC World’s Best Property Portal 2009”, “Google Singapore Top 10 Fastest Rising Search Term 2009”, Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”, Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010” and voted “Top Digital Media of the Year 2010” by Marketing Magazine.