Frost & Sullivan: Booming Automotive Segment Energizes Automation and Controls Market in Thailand

Aug. 3, 2011 - PRLog -- Bangkok, Thailand – The booming automotive industry in Thailand has been primarily responsible for buoying prospects for the automation and controls market. Thailand has emerged as the world’s second-largest producer of motorcycles and pick-up trucks. Apart from this, the country’s expanding population has enabled the food and beverages and packaging market to thrive, providing a boost to the automation and controls segment.

Digital automation technology has fuelled growth in the automation and controls market. Significant advancements in flat panel displays allow readability in bright and ambient light, as well as from a distance. SCADA/HMI manufacturers have developed modular software by which food manufacturers have the option of implementing individual modules.

New analysis from Frost & Sullivan, Automation and Controls Market in Thailand, finds that the market earned revenues of over US$128.3 million in 2009 and estimates this to reach US$212 million in 2016.

“New developments in the SCADA/HMI system have resulted in wireless control, by which the operator can run the system using a hand-held mobile device,” says Frost & Sullivan Research Analyst Vandhana Venkatesan. “Aside from this, the replacement trend has also revved up demand levels for automation and control products; end users are increasingly replacing their old systems to expedite productivity.”

The country had weathered the global financial crisis better than expected. Trends indicate that PLCs and DCSs are in greater demand compared to the rest of the products due to expansion of the oil and gas industry. Products such as ACS and RTOS are also gaining importance among market participants.

Although the prospects for the market look upbeat, there are some aspects clouding the landscape. Increasing environmental issues limit the possibility of setting up new projects. Compliance to regulations laid by the government is becoming difficult to follow.

Thailand has a limited number of greenfield projects in the primary sectors such as power, water, and wastewater, and so on. This has constrained the sale of automation and control products. Besides, Thailand has inexpensive but not skilled labor employable in the automation industry and the cost of training new workers is high.

In this space, end users expect easy access to manufacturers, and hence product personalization becomes increasingly critical. Automation and controls suppliers are required to concentrate more on their service and distribution networks to cater to the needs of the customer.

The automation and controls market in Thailand has a reasonable share of Japanese participants, making it difficult for suppliers to penetrate this market. Despite this, Thailand still offers ample potential for growth.

“To succeed in this competitive market, organizations need to be flexible and adopt the latest technologies,” concludes Venkatesan. “Further, to improve the efficiency of operations, the manufacturing and processing industries too have to use the latest and most appropriate automation systems and software.”

If you are interested in more information on this study, please send an e-mail to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.

Automation and Controls Market in Thailand is part of the Industrial Automation & Process Control Growth Partnership Service program, which also includes research in the following markets: Automation and Controls Market in Singapore, Automation and Controls Market Malaysia, Automation and Controls Market Vietnam, and Automation and Controls Market Indonesia. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Automation and Controls Market in Thailand
P47E

Contact:
Donna Jeremiah
Corporate Communications – Asia Pacific
P: +603 6204 5832
F: +603 6201 7402
E: djeremiah@frost.com

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910
F: +603 6201 7402
E: carrie.low@frost.com

Sasikarn Watthanachan
Corporate Communications - Thailand
P: +66 2 637 7414
F: +66 2 637 7415
E: sasikarn.watt@frost.com

http://www.frost.com

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Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's research and consulting services empower clients to generate, evaluate, and implement effective growth strategies.