Hyundai Overtakes Toyota And Honda For Top Spot In Brand Loyalty According To KBB.com

July 19, 2011 - PRLog -- For current Hyundai Owners and enthusiasts, including everyone here at Gartner Hyundai, http://www.gartnerhyundai.com Hyundai's latetst award from Kelley Blue Book was not that big of a surprise.  Still a great achievement, but the writing was already on the wall.

Kelley Blue Book announced yesterday that Hyundai had taken the #1 spot in brand loyalty, beating out Honda and Toyota, on kbb.com for Q2, 2011.  Automakers have struggled recently to retain loyal customers due to the economic downturn and consumers becoming more aware of issues such as fuel prices and safety recalls.

Hyundai has remained successful through agressive marketing campaigns combined with innovative product redesigns like the successful Sonata and Elantra. In the second quarter of 2011, Hyundai’s brand loyalty was at 52.3 percent while Honda followed with 49.7 percent and Toyota came in third at 47.7 percent. Kia and Mini are the only two brands that have gained loyalty year-over-year, thanks to attractive redesigns and additional models within their respective lineups coupled to aggressive marketing campaigns.

“Hyundai’s product renaissance is benefitting the company not just by attracting an all-new customer base, but by helping them to retain current loyal Hyundai owners, as well,” said Arthur Henry, market intelligence manager for Kelley Blue Book.  ”This latest brand loyalty analysis from kbb.com is a testament to the power of attractive vehicle designs and intriguing marketing in the minds of in-market car shoppers as they consider their next vehicle.”

Gartner Hyundai has seen first hand the number of repeat Hyundai buyers.  We hear comments everyday like, "This is my 4th Hyundai", "I drove a Honda for years, but I am so happy I went with Hyundai".  But, the comment we still hear alot, usually from first time Hyundai buyers is:  "Wow, I can't believe this is a Hyundai!"  

Hyundai has come along way in the past two decades, and as far as Gartner Hyundai http://www.gartnerhyundai.com can tell, this is merely the beginning.  With additions like the new Veloster and 2012 Azera coming soon, on top of their already fantastic line up, Hyundai is definitely a force not to be taken lightly.  If you haven't experienced Hyundai yet, or it's been awhile, do yourself a favor and take a look.  See for yourself what all the "Buzz" is about.  Visit Gartner Hyundai, your Premier Chicagoland Hyundai Dealer, today.

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Gartner Hyundai Saab is one of the largest Hyundai and Saab Dealers in the Chicago Market. Located in Aurora, IL, Gartner has been in business for over 31 years. We carry both large New and Pre-Owned inventories, which allows us to give YOU low prices!