Apple is supposedly holding back the release of new MacBook

June 19, 2011 - PRLog -- Apple is supposedly holding back the release of its new MacBook Air notebooks until its new Mac OS X Lion operating system is finalized, an Apple enthusiast site reported.

Enthusiast site Apple Insider said that this is despite the fact that the new MacBook Airs, equipped with Thunderbolt and Sandy Bridge processors, are ready for production this month.

“(The) Mac maker is said to be locked on waiting till it can image the new notebooks with a Gold Master build of Lion so that buyers are afforded the latest and greatest Apple experience. This includes complimentary iCloud services that will come built into the software, offering a means of automatic data synchronization that is both unparalleled in the computing industry, and paramount in an age when consumers are adopting a digital lifestyle in which they own and operate multiple mobile devices," AppleInsider said.

It added that Apple management is currently unwilling to usher the new models into the market with the current Mac OS X 10.6 Snow Leopard OS.

AppleInsider said that Apple also appeared unwilling to ship Thunderbolt-equipped versions of the Mac mini and LED Cinema Display.

The company is similarly not willing to ship new iOS devices like the next iPhone and iPod touch without the iCloud-enabled iOS 5.0 software, which are due this fall, the site added.

It said this strategy follows a company objective where management was determined to price Lion extremely aggressively and give away iCloud features for free to get the software into the hands of as many consumers as quickly as possible.

AppleInsider recalled Apple chief executive Steve Jobs had confirmed that Apple would price Lion at $29.99, rather than the company’s historical $129.99 fetching price for new versions of the Mac OS X OS.

Jobs also said users would receive the majority of its iCloud features at no cost, the exception being some enhanced storage and music functionalities that will cost a nominal fee.
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“All said, while the Cupertino-based company’s strategy continues to evolve with the times, it remains rooted in the same principle that Apple is a software-driven company that makes its money on the sale of proprietary hardware designed to best leverage its software expertise," it said.
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Earlier this month, AppleInsider said it was told Apple is prepared to build nearly 400,000 of its next-generation MacBook Air this month, but is holding back with Mac OS X Lion set to go on sale on the Mac App Store in July.

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