Bottle PR Launch 'Partnership For Children' Charity PR Brand Awareness Campaign

Children's Charity PR Launch: 'Partnership For Children' Appoints Bottle PR to Spearhead Brand Awareness Campaign
June 15, 2011 - PRLog -- Partnership for Children, the international children’s charity, has appointed Oxfordshire-based agency BOTTLE PR to launch its new book guide for parents and teachers in an inspiring charity pr brand awareness campaign.
The guide, entitled 'Good Books for Tough Times', helps parents and teachers choose the right story books for children who are facing difficulties such as bereavement, bullying or family break-up.  A total of 118 books have been independently chosen, and are reviewed in two separate guides – one aimed at 5-8 year olds and one at 9-12 year olds.
Oxfordshire-based public relations agency Bottle PR has been brought onboard for the project and have committed the charity 50% of its time for free.
Claire Cairns, founder and director of BOTTLE PR, comments: “We are delighted to be working with Partnership for Children. Charity PR and brand awareness campaigning is an important part of what we do at Bottle PR. We thoroughly support their values of promoting good mental well-being for children and are looking forward to launching the guide and addressing this important subject."
BOTTLE PR will focus the charity pr campaign on launching the guide to the UK national media, as well as to consumer parenting titles. The brief also includes boosting brand awareness for the charity.
Launched in the UK 10 years ago, Partnership for Children promotes the mental health and emotional well-being of young children. So far, the charity has already helped more than 500,000 children in 19 countries, and provides resources, advice and training to teachers and parents.
The agency will report directly to Caroline Egar, programme director at Partnership for Children. Ms Egar says: “We were impressed by the mass national press BOTTLE PR have acquired for their clients and wanted to use their extensive experience, knowledge and contacts in the national and consumer media to spearhead the launch of 'Good Books for Tough Times'."

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About Bottle PR

Listed by PR Week as a top 120 UK PR agency, BOTTLE PR is home to a corking team of 25 PR consultants.  Its award-winning campaigns embrace both 'traditional' and digital PR disciplines for a diverse and enviable client base spanning consumer, business-to-business & technology sectors and charitable organisations.

BOTTLE PR's digital PR activity is headed by an industry-renowned social media and online expert. With clear targets and KPIs, BOTTLE PR achieves fantastic PR results for its clients, yet appreciates its efforts must meet an organisation's business objectives.  Recent PR-driven business results include an 80% rise in year on year sales for a drinks client, an increase in website enquiries from 50 per day to over 3,000 for a utility supplier and a five-fold increase in awareness and understanding for a large public sector body over a six-month period.

Contact details:
For more information on BOTTLE PR and its growing client list please contact Nina Sawetz on 01865 882988, or email

For out of hours enquiries please contact BOTTLE PR on 07736 167877


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BOTTLE PR is an award-winning, marketing communications consultancy with a deliberately diverse client base spanning consumers, business-to-business and technology, offering the full range bespoke PR and marketing communications campaigns.
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Tags:Charity Pr, Brand Awareness Campaign, Partnership For Children, Bottle Pr
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