BOTTLE Appointed by Shoe Zone to Build Brand Awareness

Consumer PR consultants at BOTTLE will build brand awareness for Shoe Zone, handling media relations and undertaking social media outreach.
Nov. 7, 2011 - PRLog -- The UK's leading footwear retailer, Shoe Zone, has appointed BOTTLE’s consumer-focused PR consultants ( to handle its PR brief.

Shoe Zone currently trades from over 550 stores throughout the UK and Republic of Ireland. The retailer sells approximately 30 million pairs of footwear per annum with an average of 57 pairs per minute.

BOTTLE will handle media relations to build brand awareness for Shoe Zone and build on its nationwide reputation as the UK's leading footwear retailer.

BOTTLE will also undertake social media outreach for the brand, identifying online target audiences through Facebook, Twitter and blogger outreach.

Claire Cairns, founder and director of BOTTLE, says: "We are thrilled to be working with Shoe Zone and look forward to introducing the brand to the consumer media."

Naomi Shefford, Marketing and Property Director of Shoe Zone, says: "BOTTLE presented a solid, yet exciting presentation during the pitch process. We are looking forward to working with BOTTLE and are confident of great results."

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About Bottle

You give us a challenge and we say ‘BRING IT ON’. We get our heads together, ask questions and come back with a grounded approach to your communications challenge.

Specialising in both traditional and digital PR, we deliver vivid campaign, relentless media relations, strategic advice and successful social communications.

In industry bible PR Week's prestigious rankings we are:
- One of the top 100 PR agencies in the UK
- One of the top 20 outside London
- One of the top 40 PR agencies offering digital PR and social communications
- The sixth fastest growing PR agency in the UK
- One of the top 40 PR technology UK PR agencies

You may be in retail, FMCG, technology or the public sector. Whatever size or sector, audiences matter. It sounds obvious – that’s because it is.

Knowing your PR audience is at the heart of the best communications strategy.

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