Road Trip to Connect to Route 66 through Social Media

May 20, 2011 - PRLog -- The winner of the Absolute Radio and Roadology blogging competition, Colin Macrae is about to embark on a unique social media connected trip across the high street of America – Route 66.  Colin's blog, ColinMacRoad was chosen for its unique pitch to seek out the inspiration of classic American tracks by constantly connecting with virtual followers for suggestions and feedback. Colin, a nightlife and popular culture blogger, will be accompanied by experienced photographer, Jurie Senekal, who has worked with the likes of Condé Nast Travel and Vanity Fair, to ensure the trip is a memorable interactive experience for all social media connections.

Twitting as they travel, they will take suggestions for the next stop on their road trip as they  “interact, download, tune in and GPS”. Using the blog, http://www.colinmacroad.com, Youtube, Facebook and the #MacRoad hash tag on Twitter they will not only look for the locations and characters that inspired classic tracks, but will also connect with the local music scenes, checking out gigs and identifying the inspirations for the generations to come.  It promises to be a constantly evolving journey where the icons of yesteryear connect with the spirit of tomorrow on one incredible journey of discovery across Route66.

For more information: email trip@colinmacroad.com, go to  http://www.facebook.com/MacRoad, http://www.colinmacroad.com, http://www.youtube.com/user/ColinMacRoad  or follow @colinmac7on Twitter  

http://www.youtube.com/watch?v=C-bVBblz0Co


Absolute radio is a UK national rock radio station. Roadology is an innovative digital campaign by leading UK car insurance company Swift cover to encourage more people to get out and enjoy the spirit of  the road.

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