LiveRez.com Adds New SEO and SEM Manager to Increase Partner Profitability

May 19, 2011 - PRLog -- BOISE, Id. –– LiveRez.com, the leading provider of end-to-end SaaS solutions for vacation rental managers, has added Sam Martin as its new Manager of SEO and SEM. Martin joins the staff after a successful two-year stint as a media buyer at Balihoo, where he personally managed more than 100 Search Engine Marketing (SEM) campaigns.

“Sam has a solid background in SEO and SEM,” said Tracy Lotz, founder and CEO of LiveRez.com. “He’ll be a great asset to our partners as we continually work to drive more traffic to their websites and increase their bookings.”  

Martin joins a growing staff at LiveRez.com, which also recently added former BookIt.com veteran Jayme Gamble as Director of Partner Success. At LiveRez.com, he will manage SEM and SEO campaigns for the business and its base of nearly 500 professional property manager partners. Martin will play a crucial role in search engine optimization efforts for RezSecure.com, LiveRez’s consumer–facing portal.

In addition to his role managing SEM campaigns at Balihoo, Martin also planned and purchased traditional media advertising for clients across the United States. Those efforts resulted in his promotion to senior media buyer within the first year.

“In the past two years, I’ve developed a real passion for SEO and SEM,” said Martin, who holds a bachelor’s degree in business administration. “I’m thrilled to join a growing company that is so dedicated to its partner base. And, I’m excited to drive more bookings their way.”

For more information about LiveRez.com, its products and its employees, please visit http://www.LiveRez.com or call (800) 343-2891.

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LiveRez.com is the leader in vacation rental software, offering an industry-standard end-to-end SaaS platform for vacation rental managers that features online bookings/reservations, dynamic websites, full reporting, QuickBooks integration and more.