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| Grow sales – organically!Trust is probably the key factor in business to business sales. New research has shown that plants have a positive impact on the behaviour of humans with regards trust and collaboration; however they need to be well maintained.
By: Terry Wilcox, Theory of Human Excellence Recent research has now linked well-kept vegetation with trust. If we see well maintained gardens or plants we are more likely to have a positive impression of the owners and their attitude. Scientists exposed photos of homes to volunteers and determined that the better the gardens looked, the more the subjects trusted the owners. They also concluded that disorder can lead to distrust, which may discourage cooperation. Once we are presented with this information it seems strikingly obvious from the negative aspect – lack of care and maintenance of the office plants could display a lack of attention to detail or an acceptance of sub-standard quality. But, there is also the middle ground of having no office plants! Both of these situations could be missing out on the sub-conscious influence of building trust – or they could even be damaging it. So, if you want to appear to be trustworthy that may just help you close that next sale – make sure you have a well-kept garden at the entrance to your building; healthy plants throughout all the offices especially in any meeting rooms; and regularly care for them by either giving time to the employees to perform the maintenance or by hiring an external sub-contractor. The environment plus the mind set of employees is a key element within the Behaviour Map tier of the Theory of Excellence, which provides a framework to take the latest research and realise benefit from it by applying it to business. The Theory of Excellence can be used to impact performance either culturally or operationally in areas such as sales, creativity, projects, change management, team building or just improving the attitudes of employees towards the organisation. For more information regarding Theory of Excellence please go to http://www.TheoryofExcellence.org. # # # The Theory of Human Excellence (THE) is a revolutionary new way of looking at behaviour. It is founded upon the very latest neuro research covering how the brain learns, grows and formulates decisions. For more info go to http://www.theoryofexcellence.org End
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