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By: Bob Beatty
 
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How to advertise your web show
There are many options and routes to advertise your web show. This approach is more convenient and cheaper than the traditional way to advertise on television. With convenience comes a whole new level of difficulty. You have to find a way to showcase your web show in a creative way in order to stand out amongst the other competitors that have the same goal to publicize their shows as well. The following steps will help you promote your web show efficiently and effectively.

Step 1: know your audience

Before you start advertising your web show, you must begin by carefully planning out who your intended audience will be. You must know your audience by the following categories such as age, gender, race and topic. If you narrow down your demographic, the chances of finding a solid fan base of viewers are quite high. Once you have figured out your target audience, you are now ready to advertise your show.

Step 2: social networking

One effective approach to advertise your web show is through the use of social networking sites. By advertising your show to friends, family members and people who relate to the topic of your show, this 'word of mouth' approach is an extremely effective way to garner an audience. Another approach is to discuss your show on message boards, chat rooms and other web sites that affiliate with the topic of your show. After you find your niche audience through networking, you are now capable of advertising your show on a regular basis.

Step 3: advertise consistently and continuously

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