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Follow on Google News | Sylver Consulting Names Rebecca S. Kuchar Director of Global Insights + InnovationSylver Consulting today announced that Rebecca S. Kuchar has been named its director of global insights and innovation.
By: Holly Kile Rebecca is a classically trained qualitative researcher and marketing expert with a strong background in financial services, technology, consumer goods/services and retail. Her insightful work has helped shape new branding strategies, marketing communications, products and services for some of the world’s leading corporations, brands and institutions. Orchestrating all aspects of research from study design to moderating to analysis to final presentation, Rebecca has particular expertise in the evaluation of branding, product/service experiences and multi-channel communications across diverse cultural, ethnic, age- and language-based market segments. She is especially adept at managing online methodologies as an important supplement to in-person research. Rebecca's studies have taken her from the Americas to Europe to the Middle East to the Asia/Pacific region. Rebecca received her bachelor’s degree from Stanford University and MBA from Northwestern University’s Kellogg School of Management. She is a member of ESOMAR, the world research organization. “I am absolutely thrilled to be joining Sylver Consulting,” Sylver Consulting, an international innovation research and strategy firm located in Chicago and Brazil, has helped companies and organizations such as NASA, Marriott and Frito-Lay define new growth opportunities. Sylver helps its clients uncover "sweet spots" for innovation, as well, by discovering both the explicit and latent needs of current and potential customers. Rebecca's many years of experience will undoubtedly provide additional depth of knowledge and expertise, enabling Sylver to find answers that translate into actionable opportunities for its clients. For more information regarding this release, please contact: Holly Kile Sylver Consulting Phone: (312) 239-0346 Fax: (877) 328-1164 media@sylverconsulting.com www.sylverconsulting.com # # # Sylver Consulting is an international innovation research and strategy firm. They help companies better understand who their customers are by leveraging customer-driven innovation research methods and tools. End
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