Study: Use Social Media but Focus on Content, SEO – Seattle Management Consultant

May 3, 2011 - PRLog -- Many Web publishers are so busy jumping on the social-media bandwagon, Seattle management consultant Terry Corbell says they fail to use best practices in Internet marketing if they make it a priority over timely, relevant content, and search engine optimization.

“With all the hype about social media, if you have to choose between the two strategies, it might seem riskier to invest more in your content and SEO strategies, but your ROI will be stronger,” explains Mr. Corbell in his business coaching column entitled, “Despite Hoopla over Social Media, Web Searchers Stay Longer.”  (http://www.bizcoachinfo.com/archives/6378).  

“If you want your Web site to dominate your competitors, social media doesn’t enhance your odds as much as a bigger investment on content and search engine optimization techniques,” writes Mr. Corbell.

With more than 30 years in business and the media, as a profit professional and business-performance consultant, Mr. Corbell is founder of a free business-portal, http://www.bizcoachinfo.com, in which he provides countless Proven Solutions for Maximum Profits.

Mr. Corbell agrees with the results of new research.

“A new study shows you’re probably missing opportunities for growth if you’re investing more in social media than enhancing your Web site with strong content backed by search engine optimization techniques,” says Mr. Corbell.

“The study by Outbrain shows referrals from user-traffic deliver more results than social media,” says the marketing consultant.

“Plus, content searchers tend to be more studious and will spend more time looking for content that interests them,” explains the business-performance consultant. “The bounce rate for them is insignificant. That enhances your odds for more revenue – whether you’re marketing products or services or depend on display-advertising revenue.”

Mr. Corbell says it may seem riskier in the face of all the social media hoopla, but it’s more important to focus on providing frequent, relevant content backed by SEO.

“The social media efforts should be secondary,” he asserts.

Mr. Corbell’s bottom line:

“If you have to make a choice, remember Web sites with current, strong relevant content earn more respect,” he advises.

Mr. Corbell’s portal, The Biz Coach, has countless marketing and sales strategies: http://www.bizcoachinfo.com/archives/category/marketing_s...

In addition, his business-coaching strategies include Planning, Operations, Finance, Tech, Public Policy, Human Resources, and Wall Street.

Mr. Corbell is available to speak at various organizations, as a motivational or keynote speaker.

In human resources training, Mr. Corbell fully understands workplace diversity and cross-cultural communication are necessary for good business (he holds Tribal Citizenship in the Cherokee Nation).

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Seattle Biz Coach Terry Corbell is a business-performance consultant and profit professional. He publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.