Blockdot Wins DFWIMA Award for LEGO Project

Blockdot won a 2011 Dallas/Ft. Worth Interactive Marketing Association “EIMA Award” for our “Spinjitzu Smash” project created for our client, LEGO.
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* Lego
* Games
* Web
* Toys
* Multimedia
* Online
* Internet
* Karate

* Games
* Advertising
* Multimedia

* Dallas - Texas - US

April 21, 2011 - PRLog -- Blockdot won a 2011 Dallas/Ft. Worth Interactive Marketing Association “EIMA Award” for our “Spinjitzu Smash” project created for our client, LEGO.

The DFW Interactive Marketing Association – DFWIMA – is a forum for interactive professionals, businesses and educators in the Metroplex dedicated to sharing ideas, information and best practices that will help define and develop the growing interactive marketing industry and its disciplines. Eleven EIMA awards were given to recognize excellence in interactive marketing programs and activities. “Spinjitzu Smash” won in the Most Effective Use of Games category.

In “Spinjitzu Smash,” players compete as one of four karate apprentices, journeying through a rich environment filled with adventure and bloodthirsty opponents — and even a little wisdom. If you succeed, you’re on the path to acquiring the skills needed to become a full-fledged ninja!

Project Highlights:
*One of the deepest online casual game experiences ever created, with over three hours of missions, gameplay, and storylines

*Players can construct card deals and unlock new cards

*Additional unlockable weapons incentivize players to continually explore the game experience

*A storyline with excitement, humor, and a “voice” that matches the tone of the environment

*Spinjitzu Smash is tied into the LEGO flagship product line, Ninjago

*Part of a promotional campaign that includes an original TV series for the Cartoon Network

*Spinjitzu Smash also won the “2011 Winter Games Tournament” — a voter-based gaming competition hosted by one of the most well-known media properties.

See if you got what takes to be a Ninja — play the game at

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Blockdot, a Media General, Inc. company, is an award-winning specialty agency for brands and select partners. For over 10 years, Blockdot has delivered immersive experiences that connect consumers and world-class brands in the digital arena — including American Airlines, AT&T, General Motors, Kraft, LEGO, Microsoft, Universal Studios, VISA and Verizon. Our technical and creative work captivates and informs audiences.

Millions of people play Blockdot games on its game site, which consistently ranks as one of the top gaming portals on the Internet and is used as the launching site for client Advergames. More information can be found at
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Tags:Lego, Games, Web, Toys, Multimedia, Online, Internet, Karate
Industry:Games, Advertising, Multimedia
Location:Dallas - Texas - United States
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Page Updated Last on: Apr 21, 2011

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