The Ink Cartridge and why it Forms the Basis of a 5 Year Business Relationship

April 13, 2011 - PRLog -- London, UK, April 12, 2011 – Karen Muller, owner of http://inkjetsstore.com, talks about how buying a simple ink cartridge five years ago has led to a flourishing business relationship that now spans over half a decade; why there are such huge differences in pricing; and what her plans for inkjetsstore.com are for the coming five years.

Karen formed inkjetsstore.com five years ago following her then latest purchase of printer accessories: “The prices were so inconsistent,” she says. “Branded cartridges for my printer were very expensive and compatible ones ranged from next to nothing to slightly less than branded ones.”

After two months and countless inquiries, she found a reliable supplier in the United States. She decided to work with this supplier closely and inkjetsstore.com was formed.
Five years ago, ink cartridges for one of the printers in use at Karen’s firm cost between 6 and 18 dollars. Despite the fact that inkjet printer prices have dropped gradually during the last several years, the true cost lies in changing the used printer cartridges. With the onset of 3rd party suppliers in recent years, competition has increased substantially. “It's also triggered an enormous price difference between branded printer inks and 3rd party printer inks,” says Karen. Frequently, users change to 3rd party suppliers because of the kind of cost savings they are able to make. While popular, a lot of times the end user has to put up with sub standard ink in third party cartridges.

“We tested compatible ink cartridges from a number of suppliers before finding one that met our standards,” says Jason Gibson, who is responsible for quality management. “One particular product clogged the printer head and rendered it useless. The print quality of others was very poor. However, the quality of the cartridges we are now marketing is outstanding.”

The inketsstore.com Web site has recently been redesigned to improve the user experience. This is part of a five year plan, which will see the company broadening its range to include printers and other services.

When asked what sets the ink cartridges marketed by inkjetsstore.com apart, Karen said: “The range is huge and covers almost every brand. Orders are usually shipped on the same day. The products are backed by a 365 day satisfaction guarantee from the date of purchase.”

The safest option may well be to buy replacement ink cartridges sold by the printer manufacturer. However, these come at a premium and in most cases, a good quality compatible product will provide a very similar result at a fraction of the price. When backed by a full year’s guarantee, like those offered by inkjetsstore.com, a compatible ink cartridge is definitely worth considering.

About inkjetsstore.com:
http://inkjetsstore.com was formed in 2006 and aims to provide high-quality print accessories at the lowest possible prices.

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InkjetsStore offers high quality ink cartridges, bulk ink, refill kits and recycled cartridges for Epson, Hewlett Packard, HP Canon, Lexmark and other inkjet printers to the USA and Canada.