Kinesis Survey Technologies Platform Selected by Mobilocity to Build “Our Voice” Mobile Panel

April 5, 2011 - PRLog -- AUSTIN, TX (April 5, 2011) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced that its mobile research platform is being utilized by Mobilocity to build and manage a new UK consumer panel for real-time feedback via mobile devices.

Mobilocity, a division of HPI Research, established the “Our Voice” panel earlier this year to conduct a wide variety of market research initiatives via mobile phones. Kinesis’ software suite includes the most advanced mobile research capabilities available, and was selected by Mobilocity to facilitate its survey generation and panel management tasks.

“Mobilocity required a cutting-edge mobile research platform to achieve its objectives, and Kinesis was chosen following an intensive selection process,” said Liam Corcoran, Partner at HPI Research and Head of Mobilocity. “Kinesis’ mobile offering has a far superior look and feel than other solutions, and enables seamless management and execution of the survey, panel and community components of our research.”

The Our Voice panel is comprised of 16-65 year olds and offers a useful source of insight with UK consumers. Panelists provide feedback on everyday topical issues, product/service experiences, brand relationships, mobile behaviours, and more.

“As mobile usage grows among all demographic groups, the need for mobile-specific panels and research initiatives becomes essential for collecting timely and accurate consumer feedback,” said Tariq Mirza, Kinesis Managing Director, Europe. “Mobilocity is a pioneer in this space, and Kinesis is very pleased to be its software solutions partner.”

Kinesis is the world leader for mobile research software. Its solution suite includes innovative survey, panel management and community tools that are all multimode-enabled. A comprehensive range of smartphones, feature phones, desktop/laptop PCs, and tablets/iPads are supported.

About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.

About Mobilocity
Mobilocity is a pioneer in providing cutting-edge market research via mobile phones. Mobilocity’s research services enable clients to conduct mobile phone market research anywhere around the world in a variety of different ways, offering the choice and flexibility required to reach and understand target markets. A division of HPI Research (www.hpiresearch.com), Mobilocity is located in London. Additional information is available at: www.mobilocity.co.uk.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.