Ferndale Michigan Based Ad Agency Celebrates With Three New Accounts And Economic Recovery

March 21, 2011 - PRLog -- The wins represent entry into three new categories for the agency.  Henry Ford Village is the largest continuing care retirement community in Michigan, Wayne State Physician Group is a collective of over 2000 physicians, and Professional Health and Nutrition is a startup health/sports supplement company ready to build a national following.

“We’ve been working hard for our clients in a down economy and the good word is spreading,” says DRIVEN Chief Marketing Officer, Sam Chiodo.  “This year we’re winning new business based on our unique creative point of view and significant returns on our client’s marketing investments – all proof that creativity, a solid strategy and hard work are a winning formula.”

Over the past few years the Detroit advertising landscape has changed a great deal, with many of the large conglomerate agencies reeling from the loss of huge automotive advertising budgets.  DRIVEN has built a steady following by helping small to medium clients generate returns on their marketing investments in a down-economy.  “Many clients have a need for big ideas and brand advertising, but don’t have infinite budgets to make it happen,” says Kevin Woods, Chief Operating Officer for DRIVEN. “I think we show a definite passion for bringing different viewpoints to our clients and that’s what helps get them excited.”

DRIVEN, which celebrates it’s sixth year in March, continues to service many Michigan based clients including: ABC Warehouse, Wayne State University, Founders Brewing, PEP Stations LLC, United Road, and several retail automotive accounts including the LaFontaine Automotive Group, Berger Chevrolet, Matick Chevrolet, and the Bass family of dealerships in Ohio.

“We’re always looking to diversify creatively,” says one of the agencies Chief Creative Officers, Brian Cusac.  “It’s an exciting time for us, because we are being invited to pitch a lot of categories where folks are looking for fresh brand or creative perspectives and that’s where we can really make a difference.”

Chiodo says that the new AOR wins are a positive for DRIVEN, but also a good sign for the advertising industry as a whole as well.  “We know that, companies who continue to invest in advertising when the economy is down, reap incremental rewards, distancing themselves from their competition when things recover,” he adds.  “Many of our current clients will benefit from this philosophy and our new clients are emboldened by their respective successes.”  In either case, Chiodo says he believes that effective, thought provoking, results oriented work, will continue to help DRIVEN grow.

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DRIVEN is a full service advertising agency made up of professional renegades and rebels from the world of “big” advertising. They bring the experience of working on some of the largest brands in the world. Visit www.drivensolutionsinc.com for info.