Asus Will Bring out Low-Priced Netbooks in June to Eschew Tablet PCs Competition

March 16, 2011 - PRLog -- When most people think that netbooks will have no market with the soaring rise of tablet PCs. But Asus’s plans readily tell us that they are not, not now at least. The truth is that Asustek Computer is set to launch a new netbook priced at US$200-250 in June in cooperation with Intel, and hopes to achieve its goal of shipping six million netbooks in 2011, according to sources from upstream component makers.

The goal seems clear enough. As we see that many tablet PCs prices range from $299 to $499, and it should help the company avoid direct competition from tablet PCs, Asustek will launch a model with a price of US$200-250. In addition to mainstream level models with a price below NT$10,000, Asustek also plans to launch several mid-range and high-end models with prices at around US$499 and feature fashionable designs and cloud computing services.

The sources believe that Asustek's new netbook should either adopt Google's Android 3.0 or Chrome OS in order to achieve such a price level, and the new model is expected to attract consumers who only need to perform office work and Internet browsing. Affected by tablet PCs, a 10-inch single-core Atom netbook with a price below US$280 has already appeared in the retail channel, while dual-core models' ASPs are only at around NT$12,000 (US$405).

As more tablet PCs are set to launch in the near future, market watchers are conservative about netbook's future. Tablet PCs have long shown its greater glamour than netbooks, which come much earlier than tablet PCs but are unable to achieve a proper place in the market. Sandwiched by notebook and tablet PCs, it is unavoidable for netbooks to impress the mass.

Asus smartphones & tablet pc http://www.gadgetsbing.com/2011/02/asus-unveils-5-td-smar...

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