Signalwrite Marketing creates new print ads for global oil and gas services firm

March 9, 2011 - PRLog -- Petrophysical Solutions, Inc. (PSI), an oil and gas services firm specializing in petrophysics consulting, has introduced fresh advertising for 2011. The new four-color print ads, created for the company by Signalwrite Marketing, maintain a strong brand feel that’s now entering its third year.

“Continuing the campaign in terms of brand look and messaging,” notes Signalwrite Principal Richard Laurence Baron, “so PSI is able to maximize its investments in marketing and communications.”

The marketing communications team reinforced new ad messages - of using proven performance to reduce risks, of PSI expertise in shale plays – with an original map at the top of each ad from the PSI cartographic collection. Signalwrite again tapped noted art director/designer Kay Krenek to produce the new print ads.

In the “Call on proven services” ad (shown), the team used a map by Ortelius dated 1612. Krenek says, “those strange fish and sea monsters are exactly the right metaphor for the risks that oil & gas exploration professionals face every day.

Complementing each map is a contemporary picture – in this example, a custom photo of PSI’s consulting petrophysicists – by Houston photographer Michael Hart.

PSI [http://www.petrophysicalsolutions.com/] is a professional consulting with extensive and successful track records in geology, engineering and geophysics. The company operates worldwide and specializes in petrophysical evaluation (“…the study of the physical and chemical properties that describe the occurrence and behavior of rocks, soils and fluids…”), including wellsite logging, log processing and interpretation, and the integration of reservoir data into multidisciplinary evaluations. Its long-term work with Signalwrite has included brand development activities, advertising and electronic communications.

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ABOUT SIGNALWRITE MARKETING [ http://www.signalwrite.com]: Signalwrite’s knowledge and capabilities covering a range of marcom activities make companies’ marketing programs more arresting and more effective. Firms of all sizes use Signalwrite for branding and brand development, positioning and messaging, communications planning and execution and online marketing programs. Its client list includes CITGO, Dow, KBR, Wellness Centers of America and Wood Group.