Haartz Supplies Premium Convertible Topping to All-New 2012 Luxury Vehicle

March 9, 2011 - PRLog -- ACTON, Mass. – The Haartz Corporation, a leading global manufacturer of convertible top material, today announced it will supply acoustically-enhanced convertible topping for the 2012 BMW 650i Convertible. The luxury cabriolet launched at the 2011 North American International Auto Show and is expected to arrive in dealerships this May.

The 650i Convertible top is made with Haartz’s three-ply composite material layered with an acrylic twill weave outer fabric, a rubber inner layer and a polyester lining fabric that allows BMW to achieve the characteristic shape of the convertible top. In addition to standard black, Haartz designed a high-tech outer fabric weave pattern with a luster finish that gives the 650i Convertible an even more upscale appearance. Both the standard and luster options are designed to endure all temperature variations and weather conditions, allowing drivers to enjoy a truly all-season touring coupe.

“Convertible enthusiasts should not give up any luxuries when cruising with their top up or down, and drivers of the BMW 6 Series certainly will not,” said Matthew Williams, director of Business Development at Haartz. “With the top down, the driver and passengers will enjoy the thrill of open-air driving. When conditions call for the top to come up, occupants are enclosed in a sleek, quiet cabin with acoustics that rival the fixed-roof coupe.”

Haartz convertible toppings are engineered to dispel the misconceptions of soft top convertibles. Combining the latest in textile and plastics technology, Haartz materials offer benefits on par with both coupes and retractable hard tops including all-season driving and superior acoustical and NVH performance, and optimized trunk space when the top is down.

A full-range of customizable laminates allows Haartz to meet the strictest OEM specifications and design targets with lower-cost engineering and manufacturing compared to retractable hardtop designs. Haartz laminates give the automaker the ability to maintain the distinctive appearance of open-air vehicles, top up or down.

Haartz has supplied BMW for more than 20 years.

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The Haartz Corporation (Haartz) is the leading manufacturer of convertible topping for automakers across the globe. In addition to convertible and sport-utility topping, Haartz supplies automotive exterior trim including laminates for truck tonneau covers, tire- and nose-covers, and the recently introduced DefenZall™ paint protection film. Haartz also offers a full portfolio of automotive interior trim including moldable coverstocks for door panels, instrument panels and console lids, along with a line of artificial leather for seating, door panel and shift-boot applications.

Haartz has been a trusted automotive supplier since 1907. The company’s headquarters in Acton, Mass., is also home to its North American manufacturing operations. Along with European manufacturing in Mannheim, Germany, Haartz maintains a global presence with sales offices in Detroit, Munich, Tokyo, Delhi and Shanghai, employing 327 people worldwide. For more information, visit www.haartz.com.