The Hip Event Selected as PR Agency for Paul Miller Bentley & Rolls Royce of Parsippany NJ

March 8, 2011 - PRLog -- (Montclair, NJ) – The Hip Event, a full service public relations, special events and social marketing firm, was named agency of record for Paul Miller Bentley and Rolls Royce in Parsippany, NJ. This is the first auto dealership to be included in the agency’s client portfolio.

One of the largest Bentley and Rolls Royce dealerships in the country, Paul Miller has been the area’s premier destination for affluent clientele since 1991. The luxury automotive dealership continues to gain national recognition with Paul Miller Rolls Royce recently being featured in an episode of Kourtney and Kim Take New York. In the episode, cast member Scott Disick makes the trek from Manhattan to Parsippany to the dealership in order to purchase a 2011 Rolls Royce Ghost. The dealer is also the choice of many local sports figures from the NY Giants, NY Jets, NJ Devils to name a few.

“Working with Paul Miller has presented us with new and exciting opportunities,” The Hip Event owner, Maria Cucciniello, said. “We’re thrilled to have broken new ground in representing both the Bentley and Rolls Royce dealerships, and look to establishing a name for ourselves in the automotive public relations sector.”

In addition to its public relations strategy, The Hip Event is working with Paul Miller to establish a social media presence through Facebook, Twitter and specialty blogs on their respective Bentley and Rolls Royce web sites. The Hip Event seeks to secure sponsorship opportunities at premier events in the region to get Paul Miller representatives networking with potential clients and forming new partnerships.

“Bentley and Rolls Royce are globally recognizable names,” says Cucciniello, “and our goal is to establish Paul Miller as the area’s leading luxury automotive dealer, so when locals think of ‘Bentley’ or ‘Rolls Royce,’ they will immediately associate the brands with ‘Paul Miller.’”

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The Hip Event is a full-service public relations, special events and lifestyle marketing agency that caters to the fashion, beauty, hospitality and entertainment industries. For additional information about our services, please go to www.thehipevent.com. The Hip Event is headquartered in Montclair, NJ.

Recent clients include Dieci Lifestyle Spa, Gatsby Salon, George Press Jewelers, Project Ladybug, Cosy Corporation, 4Sixty6, Palermo’s Bakery, Active Center for Health and Wellness, The Peer Group, Richfield Regency, Wilshire Grand Caterers, The Leigh Steinberg 24th Annual Super Bowl Party in Miami, Signature Car Collection, The Ave at Korman Communities, Brooklyn Fashion Week, Nolcha’s Independent Retail Week Montclair.