Kinesis Survey Technologies Expands Panel Management Solution to Include Diary Research Capabilites

March 8, 2011 - PRLog -- AUSTIN, TX (March 8 , 2011) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced the addition of a new Diary Campaign feature to its premier panel management solution, Kinesis Panel™.

The new functionality is included in the latest release of Kinesis Panel™ and enables detailed management and analysis of market research diary projects. Users are able to set panelist participation metrics including the minimum/maximum number of survey completes for a given time period, as well as track target quotas, participation by respondent, and participation over time.  

“In diary research, respondent participation is measured differently, and is more stringently monitored, than in traditional surveys and trackers,” said Kinesis President Leslie Townsend. “Kinesis’ new Diary Campaign feature enables automated diary management and analysis that provides highly detailed insight and drill-down into individual diariest performance.”

Via the intuitive Kinesis Panel™ interface, diary projects can be created, implemented and managed throughout the diary’s lifecycle. Ongoing participation analytics are available with reports that can be generated in real-time, filtered as desired, and exported in .csv format.
“The diary component is often overlooked in panel management solutions,” Townsend added, “but Kinesis believes it will gain increasing prevalence with the advent of mobile apps, increased use of communities, and implementation of scanning technologies for market research. We strive to ensure that Kinesis Panel™ consistently offers the most advanced panel management capabilities that empower our clients to build and sustain highly useful and reliable panels.”

Kinesis Panel™ is a multimode (web/mobile) panel management software solution. It is ideally suited for public panels with millions of panelists as well as small enterprise-based and customer-based market research online communities (MROCs). Offering a powerful query, distribution and invitation management system, Kinesis Panel™ optimizes panel performance, facilitates comprehensive market research projects, and can be utilized in conjunction with its own mobile app or those developed by third parties.

About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com, call (512) 590-8300, or visit www.kinesissurvey.com.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.