The ROM Group Promotes Henrich

March 9, 2011 - PRLog -- In her new role, Henrich is designing and measuring all marketing programs for clients, and managing databases.

Henrich has been conversion manager since joining The ROM Group in August. She previously was employed at ShopKo in Green Bay, where she was customer relationship marketing specialist, business analyst for the toy segment, and participated in the executive management trainee program.

Her experience includes:

•   Forecasting and reporting sales
•   Producing website analytics
•   Directing mail programs and measuring results
•   Creating and maintaining database
•   Delivering e-mail programs and measuring results
•   Measuring social media
•   Working with onboarding, up-selling, cross-selling and reactivation programs

A graduate of the University of Wisconsin-Eau Claire, Henrich will be receiving an MBA with a marketing emphasis from Capella University in May.

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The ROM Group is a Web marketing firm, providing high performance outsourced lead generation and lead nurturing programs for B2B sales teams. We create content, manage Web sites, blogs and social media, manage lead generation and lead management programs.