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Ford Motor Credit Company Boston- $500 College Student Bonus Cash Voucher at Jack Madden Ford
Ford Motor Company plans to increase their brand awareness and loyalty in Boston, MA by offering college students a $500 student rebate on top of guaranteed Tier 1/Tier 2 financing approval.
By: Charles Sectish
Look at Ford's most publicized retail models for the past two years:
-2011 Fusion/Fusion Hybrid
What do they have in common?
1. Fuel Economy
-Fusion 23-33 MPG
-Fiesta 29-38 MPG
-Focus 28-40 MPG
2. Price Point
-2011 Fusion SE automatic I-4 has a list price just under $24k
-2011 Fiesta SE Sedan Automatic lists out under $17,000.00
-2012 Ford Focus SE Sedan Automatic projects a list price just under $19,000.00
Ford has spent the last two years revamping their least expensive, most fuel-efficient vehicles.
That's not all though. They've also spent that same time improving the technology they place in these new cars; technologies like Sync, MyFordTouch, and Adaptive Cruise Control. Techie toys, you might call them.
Check out their advertising campaigns. Their most recent campaign include twitter promo's and giveaways, Facebook friending, and opt-in social marketing campaigns. Curious to see what it looks like? Check out http://www.focusrally.com/
When it's all put together, it becomes exceedingly clear that Ford expected a change in their customer base. To be clear, we're not saying Ford is forgetting about their bread and butter customers. But they are spending, both in advertising and personnel, for conquest.
Conquesting who? College students. College graduates. Basically, anyone under 30. The same precious "sub-30" age demographic that import brands like Toyota and Honda used to control. What happened? They took their customers for granted, and now they're fair game.
It would be foolish not to throw your weight around and try to convert them, right?
Ford thinks so.
So what's Ford doing?
*They've dedicated a website exclusively to college students, http://www.forddrivesu.com. *They're giving students a $500 voucher for registering, AND-for those that have earned a 4-year college degree in the last 24 months they're guaranteeing tier one financing approval! For two year college graduates and current college students, Ford Credit is guaranteeing tier two approval .
There are 121 institutions for higher education in Massachusetts. That's roughly two colleges per Ford Dealer in the state. If Massachusetts' Ford dealers can run with the ball that Ford passed to them, the sky's the limit.
For more information on Ford's College Student Purchase Program, visit http://www.forddrivesu.com, http://www.jackmaddenford.com, or call 781-619-6305.
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Jack Madden Ford is Massachusett's longest standing Ford Dealership, serving the greater Boston metro area with new and pre-owned Ford vehicles, parts, service, and repair.
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